中国高校文创产品设计创新研究  

Design Innovation of Cultural and Creative Products in Chinese Universities

作　　者：杨欣欣 高长春[1] 崔玉梅[1] YANG Xin-xin;GAO Chang-chun;CUI Yu-mei(Donghua University,Shanghai 200051,China)

机构地区：[1]东华大学,上海200051

出　　处：《包装工程》2021年第24期314-320,共7页Packaging Engineering

基　　金：上海市科技创新重大项目(2017-01-07-00-03-E00044)。

摘　　要：目的通过研究深圳大学文创产品设计创新实践的成功案例,归纳和总结其校园文创产品设计创新实践方法,从而进一步探索中国高校文创产品设计创新的通行性规律与创新性策略,希望能够为中国其他高校文创产品设计创新研究提供启发性的思路。方法首先,通过仔细分析新时代中国高校文创产品设计创新过程中存在的突出问题及现实意义,从而厘清中国高校文创产品设计的现状,结合深圳大学文创产品设计创新实践的成功案例和成功经验,指出新时代中国高校文创产品设计创新的可行性路径。结论中国高校文创产品设计创新路径探索过程中的问题是可以结合高校自身文化与创新性实践得到创意性解决的,大胆实验创新、注重设计原创、设计与科技结合、拓宽设计国际视野、培养学生设计师等是中国高校文创产品设计创新之路上重要而有效的创新策略。This paper explores the general laws and innovative strategies of design innovation on cultural and creative products in Chinese universities through the study of successful cases in Shenzhen University by summarizing the campus cultural and creative product design innovation practice methods,hoping to provide inspiration to the research on cultural and creative product design innovation in other Universities in China.The author first analyzes the existing outstanding problems and practical significance in the design and innovation of cultural and creative products in Chinese universities in the new era,then clarifies the current situation of cultural and creative product design in Chinese universities,and finally brings out the feasible path for the design and innovation of cultural and creative products in Chinese universities in the new era through the combination of successful cases and experiences of Shenzhen University's cultural and creative product design innovation practices.The problems incurred in exploring the innovation path of cultural and creative product design in Chinese universities can be creatively solved by combining the university’s own culture and innovative practices.Boldness experiment and innovation,focusing on original design,combination of design and technology,broadening the international horizon of design,and cultivating student designers,etc.are important and effective innovation strategies on the road to the innovation of cultural and creative product design in Chinese universities.

关 键 词：中国高校 文创产品设计 创新 深圳大学 

分 类 号：TB472[一般工业技术—工业设计]