基于DEA-Malmquist指数的我国体育用品上市公司绩效评价  

Empirical Study and Performance Evaluation of Sporting Goods Listed Companies in China Based on DEA-Malmquist Index

作　　者：卢钰元 LU Yuyuan(Dept. of Physical Education, Renmin Univ. of China, Beijing 100872, China)

机构地区：[1]中国人民大学体育部,北京100872

出　　处：《体育成人教育学刊》2021年第6期26-31,共6页Journal of Sports Adult Education

基　　金：北京市社会科学基金项目(16JDYTB007)。

摘　　要：基于数据包络分析理论,以2016-2020年间中国A股和港股有代表性的18家体育用品上市公司为研究对象,运用DEA-Malmquist指数法,分析中国体育用品上市公司业绩的影响因素。结果表明,新冠肺炎疫情对于我国体育用品上市公司的经营产生了较为严重的影响,特别是对户外休闲运动和器材设备制造类企业的影响尤为严重。建议应该重视技术创新和投入、优化管理结构和管理方法、严谨制定规模发展计划、加强企业危机处理和经营决策能力、创新疫情下的经营方式、加强国内国际市场的接轨。Based on data envelopment analysis(DEA)theory,the paper focuses on the 18 typical sporting goods listed companies which are either in China’s A-share market or Hong Kong Stock market from 2016 to 2020 and uses the method of DEA-Malmquist index to analyse the influence factors of the performance of sporting goods listed companies in China.The research shows that the Covid-19 pandemic has a serious impact on the operation of the sporting goods listed companies in China,especially on the enterprises devoted to outdoor leisure sports and equipment manufacturing.It is suggested to attach importance to technological innovation and investment,optimize management structure and methods,rigorously formulate scale development plans,improve enterprises’abilities to deal with crisis and to make business decisions,innovate business methods under the epidemic situation and improve the integration of domestic and international markets.

关 键 词：体育产业 体育上市公司 体育用品上市公司 新冠肺炎疫情 绩效评价 DEA模型 MALMQUIST指数 

分 类 号：G80-05[文化科学—运动人体科学]