新零售下休闲食品终端陈列视觉设计原则分析  

Analysis on Visual Design Principles of Snack Food Terminal Display in New Retail

作　　者：陈荣颖 Chen Rongying(Xiamen Academy of Arts and Design,Fuzhou University,Xiamen 361002,China)

机构地区：[1]福州大学厦门工艺美术学院,福建厦门361002

出　　处：《艺术与设计（理论版）》2021年第12期42-44,共3页Art and Design

摘　　要：陈列是商品在终端市场与消费者对话的媒介。新零售时代消费结构升级,销售渠道和格局发生变化,设计人员在进行休闲食品的终端陈列视觉设计时不仅需要把握科学的设计原则和色彩策略,还应基于新型销售格局,以促进销售为核心目的,针对不同的陈列需求进行设计工作。文章依托以往的设计实践经验,运用文献研究法、观察法等展开研究,以视觉设计为切入点,拟通过探索休闲食品陈列设计的方法和策略,为设计人员提供设计原则理论方法,对设计人员具有实践意义。Display is the communication medium between goods and consumers in the terminal market. In the new retail era, the consumption structure is upgraded and the distribution channel pattern is changed. When facing the visual design of the terminal display of leisure food, designers need not only grasp the scientific design principles and color strategies, but also design for different display forms with the core purpose of promoting sales in the new sales pattern. Based on the experience of previous design practice, this study uses literature research method, observation method and other methods to carry out research. With visual design as the entry point, this study tries to provide design principles and theoretical methods for designers by exploring the methods and strategies of snack food display design, which has practical significance for designers.

关 键 词：新零售 休闲食品 视觉营销 终端陈列设计 

分 类 号：F713.7[经济管理—产业经济]