基于行为心理学学理探究色彩趋势在流行服饰中的作用  

Exploring the Role of Color Trends in Fashion based on Behavioral Psychology

作　　者：刘子萱 Liu Zixuan(The Hong Kong Polytechnic University,Facully of Apled Science&Texties,Hongkong 999077,China)

机构地区：[1]香港理工大学应用科学及纺织学院,中国香港9977

出　　处：《艺术与设计（理论版）》2021年第12期61-63,共3页Art and Design

摘　　要：服装色彩趋势在服装设计中有着至关重要的地位,而色彩趋势与设计师和消费者在设计和选择服装时有着密切的联系。文章基于行为心理学学理对色彩趋势带给人的心理与行为的影响进行了理论研究,探究色彩趋势如何与服装设计中的其他要素共同服务于流行服饰设计,以及其与人的心理与行为之间的联系,研究了在群体心理与社会环境的共同作用和相互影响下,色彩趋势如何作用于流行服饰设计。The color trend of clothing occupies a vital role in clothing design. The color trend is closely related to the design and choice of clothing by designers and consumers. Based on the theory of behavioral psychology, this article conducts theoretical research on the influence of color trends on people’s psychology and behavior, and explores how color trends and other elements in clothing design serve popular clothing design, and how it relates to people’s psychology and behavior. In the connection between the group’s psychological development and the social environment, how the color trend affects the fashion design.

关 键 词：行为心理学 色彩趋势 流行服饰 

分 类 号：TS941.11[轻工技术与工程—服装设计与工程]