浅谈衣物洗涤剂的产品质量对品牌建设的影响  

An Overview of the Impact of Product Quality of Laundry Detergent on Brand Construction

作　　者：梁润成 LIANG Runcheng(Beijing Lvsan Technology Co.,Ltd.,Beijing,100094)

机构地区：[1]北京绿伞科技股份有限公司,北京100094

出　　处：《中国洗涤用品工业》2021年第12期48-52,共5页China Cleaning Industry

摘　　要：从衣物洗涤剂行业品牌和产品质量的现状、质量和品牌效应、质量和品牌培育、社会公益4个方面做了简单分析,探讨了衣物洗涤剂产品质量对品牌建设的影响力。This paper makes a simple analysis from four aspects:the current situation of brand and product quality of laundry detergent industry,quality and brand effect,quality and brand cultivation and social public welfare,and discusses the influence of laundry detergent product quality on brand construction.

关 键 词：质量 品牌 衣物洗涤剂 

分 类 号：TQ649[化学工程—精细化工]