大学生对音频知识产品满意度的影响因素分析——以长沙市大学生为基础的市场调查  

Analysis of Influencing Factors of College Students’Satisfaction with Audio Knowledge Products——Based on Market Survey for College Students in Changsha

作　　者：刘云杰 戴明阳 邹舒宇 马瑞雪 LIU Yunjie;DAI Mingyang;ZOU Shuyu;MA Ruixue(Central South University of Forestry&Technology)

机构地区：[1]中南林业科技大学

出　　处：《中国商论》2021年第23期18-20,共3页China Journal of Commerce

摘　　要：随着互联网和移动支付的发展,知识付费应运而生,尤其是音频知识产品的出现,极大利用了人们的碎片化时间。为了解大学生对音频知识产品满意度的影响因素及主要因素之间的关系,本文通过发放问卷、对结果进行回归分析和方差分析,发现内容质量、作者专业度和性价比是影响大学生对音频知识产品满意度的三大主要因素,且它们之间的交互作用显著。根据此结果本文提出了针对大学生市场音频类知识付费平台的发展建议,以供参考。With the development of the Internet and mobile payment,knowledge payment has emerged,especially the emergence of audio knowledge products,which has greatly utilized people’s fragmented time.In order to understand the factors influencing college students’satisfaction with audio knowledge products and the relationship between the main factors,this paper finds that content quality,author’s professionalism and cost effectiveness are the three main factors influencing college students’satisfaction with audio knowledge products,and the interaction among them is significant through the distribution of questionnaires,regression analysis and analysis of variance.Based on the results,this paper puts forward suggestions for the development of audio-based knowledge payment platforms for college students for reference.

关 键 词：大学生 音频类知识产品 满意度 回归分析 方差分析 

分 类 号：F49[经济管理—产业经济]