基于网络文本分析的旅游地意象及感知特征研究--以扬州个园为例  

Research on Tourism Destination Imagination and Perceptual Characteristics Based on Web Text Analysis--Taking Yangzhou Geyuan as an Example

作　　者：曾真[1] 张丹 林润泽 陈凌艳[1] 何天友[1] 叶菁 郑郁善[1] ZENG Zhen;ZHANG Dan;LIN Runze;CHEN Lingyan;HE Tianyou;YE Jing;ZHENG Yushan(College of Landscape Architecture,Fujian Agriculture and Forest University,Fuzhou 350002,China)

机构地区：[1]福建农林大学园林学院,福州350002

出　　处：《西南大学学报（自然科学版）》2022年第1期194-201,共8页Journal of Southwest University(Natural Science Edition)

基　　金：“十二五”国家科技支撑计划项目(2011BAI01B06);福建省科技重大项目(2011N5002);福建省区域发展项目(2015N3015).

摘　　要：以扬州个园为研究对象,以线上的游客评论为数据来源,运用ROST CM6对收集的信息进行分析.研究结果表明:个园旅游地意象由景观意象、文化意象、地方意象和情感意象组成;游客对于个园的感知特征为领悟动静交替、体验四季轮转、感受历史变迁;游客对于个园保持较好的评价.综合数据分析结果,对个园旅游地意象各维度的具体划分与优化建议进行了讨论.This study took Yangzhou Geyuan garden as research object and used online guest reviews as data sources to analyze the content of the collected information with ROST CM6.Results of research indicated that the dimensions of tourism destination imagination of Geyuan garden is comprised of landscape imagination,cultural imagination,place imagination,and affective imagination.The perceptual characteristics of tourists are understanding the alternation of movement and stillness,experiencing the rotation of four seasons,and feeling the change of history.Tourists had a high praise for Geyuan garden.Based on the results of data analysis,this paper discussed the specific division and suggested optimization of various dimensions of tourism destination imagination of Geyuan garden.

关 键 词：扬州个园 旅游地意象 感知特征 网络文本分析 

分 类 号：F590-05[经济管理—旅游管理] F590.31[经济管理—产业经济]