韩国真人秀节目的属性对观光目的地形象及访问意图的影响——以《新西游记》第一季的韩国观众为对象  

Infl uence of the Attributes of South Korean Reality TV Shows on the Image of Tourist Destinations and Visit Intentions——Taking the Korean Audience in the First Season of the New Version of New Journey to the West as Targets

作　　者：姚婕琼 YAO Jieqiong(Kyung Hee University)

机构地区：[1]韩国庆熙大学

出　　处：《中国商论》2021年第24期53-59,共7页China Journal of Commerce

摘　　要：近年来,随着人们对影视文化的兴趣日益浓厚,参观影视拍摄地成为一种新的旅游趋势。随着中韩文化交流的不断深入,韩国民众对中国的兴趣也日渐浓厚。2012年3月,韩国三星公司选择在西安建设工厂,从那时起对西安产生好奇甚至来西安旅行的韩国人越来越多。基于这一现象,本文对韩国真人秀节目《新西游记》第一季的韩国观众进行了调查,验证了韩国真人秀节目的属性如何影响旅游地西安的形象和游客的访问意图。据分析,韩国真人秀节目的属性对旅游目的地的认知形象有积极影响,但其中真人秀节目的内容并没有对认知形象产生积极影响;韩国真人秀节目的属性对旅游目的地的情感形象产生了积极影响。此外,西安作为旅游目的地,其形象对观光意图有积极影响。In recent years,with people’s growing interest in film and television culture,visiting film and television filming locations has become a new tourism trend.With the deepening of cultural exchanges between China and South Korea,Korean people have become increasingly interested in China.In March 2012,South Korea’s Samsung chose to build a factory in Xi’an.Since then,more and more Koreans have become curious about Xi’an and even travel to Xi’an.Based on this phenomenon,this article conducts a survey of South Korean audiences in the first season of the South Korean reality TV show,the new version of New Journey to the West and verifies how the attributes of the South Korean reality TV shows aff ect the image of the tourist destination Xi’an and tourists’visit intentions.According to analysis,the attributes of South Korean reality TV shows have a positive impact on the cognitive image of tourist destinations,but the content of reality TV shows does not have a good infl uence on the cognitive image;the attributes of Korean reality TV shows have a positive impact on the sentiment of tourist destinations The image has a positive impact.In addition,as a tourist destination,Xi’an’s image has a positive impact on tourism intentions.

关 键 词：韩国真人秀节目属性 旅游目的地形象 访问意图 

分 类 号：F592[经济管理—旅游管理]