文旅融合的数字化变革--基于国际视野的文献回顾  

The Digital Transformation of the Integration of Culture and Tourism——A Literature Review Based on International Perspective

作　　者：胡海燕[1] 经渊[2] Hu Haiyan;Jing Yuan

机构地区：[1]杭州电子科技大学图书馆 [2]浙江理工大学图书馆

出　　处：《图书馆学研究》2021年第22期2-8,共7页Research on Library Science

基　　金：国家社会科学基金一般项目“城乡融合背景下的公共数字文化协同治理研究”(项目编号:19BTQ019)的研究成果之一。

摘　　要：“十四五”规划和2035年远景目标纲要提出,要深入发展智慧文旅,建成文化强国,文旅融合进入了数字化变革、智慧化转型的加速期。为了更好借鉴国际上文旅数字化、智慧化的成功经验,推动文化和旅游数字化发展,以Web of Science数据库为数据来源,基于文献计量学方法和DDA分析工具进行分析和研究,回顾2000年以来国际文化旅游数字化的研究进展。研究发现,随着全球旅游市场的繁荣和新的数字信息技术的普及,国内外对文旅融合数字化的研究已初具规模。来自意大利、英国、中国等国家的机构和学者在该领域最为活跃,学界聚焦文化遗产数字化、虚拟现实、增强现实和社会媒体等主题,有力支持了各种数字技术在文旅融合中的应用。最后,在文献研究的基础上,对推动我国文旅融合数字化变革与发展提出了切实可行的建议。The 14th Five-Year Plan and the 2035 Long-Term Goal Outline put forward that it is necessary to develop intelligent cultural travel in depth and build a culturally strong country.The integration of culture and tourism has entered an acceleration period of digital transformation and intelligent transition.To better learn from the successful experience of other countries,and promote the digital development of culture and tourism,this paper reviews.the research.progress of international cultural tourism digitization-since 2000.Data was retrieved from the Web of Science database and analysis was based on bibliometric methods and DDA.With the prosperity of the global tourism market and the popularization of new digital information technology,the research on the digitization of integration of culture and tourism at home and abroad has begun to take shape.Institutions and scholars from Italy,the UK,China and other countries are most active in this field.Academic circles focus on the themes of cultural heritage digitization,virtual reality/augmented reality,social media and so on,which strongly support the application of various digital technologies in the integration of culture and tourism.On the basis of literature research,this paper proposes some practical suggestions on promoting the digital transformation and development of culture and tourism integration in China.

关 键 词：文旅融合 文化旅游 数字化 文献计量 

分 类 号：G353.1[文化科学—情报学] F592[经济管理—旅游管理]