Research on the Third-Person Effect of Online Commercial Advertisements - Based on the Students from Guangzhou Huashang College  

作　　者：Xianfeng Gong Lingwei Chu 

机构地区：[1]Department of Communication and Media,Guangzhou Huashang College,Guangzhou 511300,Guangdong Province,China

出　　处：《Proceedings of Business and Economic Studies》2021年第6期21-31,共11页商业经济研究（百图）

摘　　要：The third-person effect hypothesis has become one of the most important aspects in the research field within the American empirical school.A large number of studies have adopted empirical research methods to verify the reliability of the third-person effect.With the rise of the network society,local research on the third-person effect has gradually extended to the verification or falsification of the third-person effect in the network environment.This article begins with a study on the third-person effect of online commercial advertisements based on the students from Guangzhou Huashang College.Through the study,the research hypotheses have been proposed and questionnaires have been distributed to the research subjects for analysis.Based on a series of quantitative operations,such as data analysis,empirical observations,and empirical research,this study provides a source of reference and reflection for research in this field.

关 键 词：Online commercial advertising Third-person effect 

分 类 号：H31[语言文字—英语]