乡村振兴战略视角下乡村旅游的发展路径  

Research on the development path of rural tourism from a perspective of rural revitalization strategy

作　　者：胡丽平 胡小康 熊炀 卢毅 吴照祥 黄晓园[1] 成海[1] HU Liping;HU Xiaokang;XIONG Yang;LU Yi;WU Zhaoxiang;HUANG Xiaoyuan;CHENG Hai(Faculty of Geography and Ecotourism,Southwest Forestry University,Kunming 650233,China;Gannan Arboretum,Ganzhou 341000,China;Institute of Biological Resources,Jiangxi Academy of Sciences,Nanchang 330096,China)

机构地区：[1]西南林业大学地理与生态旅游学院,昆明650233 [2]赣南树木园,赣州341000 [3]江西省科学院生物资源研究所,南昌330096

出　　处：《科技导报》2021年第23期80-87,共8页Science & Technology Review

基　　金：教育部人文社会科学研究规划项目(18YJAZH032);云南省农业基础研究联合专项(2018FG001-065)。

摘　　要：乡村旅游是实现乡村振兴的重要路径,乡村振兴战略的提出为乡村旅游的发展提供了强大的政策支持与发展平台,二者相辅相成。结合案例探索了乡村旅游新的发展路径,如地方政府与科研院校合作开发乡村旅游商品、建设科技小镇,探究科技助力乡村旅游商品开发路径;以云南冰岛村"冰岛茶叶"品牌建设,探究乡村旅游农产品品牌建设路径;分析西藏拉萨市达东村"景区带村"模式经验,探究提升乡村居民获得感路径等。剖析了乡村旅游当前存在的主要问题,提出了科技助力乡村旅游商品开发、加强乡村旅游农产品品牌建设、提升居民获得感的对策与措施。Rural tourism is an important path to realize rural revitalization. The proposal of rural revitalization strategy provides a strong policy support and development platform for the development of rural tourism. Firstly, we explore the new development path of rural tourism through case studies such as the cooperative development of rural tourism commodity by local governments and scientific research institutions, the construction of science and technology towns, and the path of science and technology helping the development of rural tourism commodities. Secondly, we analyze the current problems of rural tourism. Finally, we put forward the countermeasures and measures to use science and technology to promote the development of rural tourism commodities, strengthen the brand construction of rural tourism agricultural products, and enchance the sense of acquisition of residents.

关 键 词：乡村振兴 乡村旅游 “三农”问题 

分 类 号：F592.7[经济管理—旅游管理] F327[经济管理—产业经济]