媒介化中的意向性与身体性——从海德格尔到麦克卢汉媒介思想的演进  

Intentionality and Bodiness in Media:The Evolution of Media Ideology from Heidegger to McLuhan

作　　者：王学成[1] Wang Xuecheng

机构地区：[1]上海财经大学人文学院新闻系

出　　处：《新闻与传播研究》2021年第11期35-48,127,共15页Journalism & Communication

摘　　要：论文从媒介技术思想演变的视角对麦克卢汉与海德格尔技术/媒介思想的意义、关联与变化进行了阐释。海德格尔的生存论哲学是建立在物的媒介性基础上的,而物的媒介性又是以此在的"生存意向"为本体论基础,此在的生存世界的展开本质上是意向性意义上的媒介化建构。麦克卢汉的媒介思想虽然与海德格尔技术思想有诸多相似之处,但与海德格尔在意向性意义上言说媒介不同,麦克卢汉更多地是在实体意义上言说媒介,从身体视角理解媒介世界的生成以及人与媒介之间的相互融合与发展,将海德格尔意向性意义上的媒介化建构转变为以身体为本体的媒介化建构,这一媒介逻辑的转变标志着媒介哲学的诞生。From the perspective of the evolution of media technology,this paper explains the relation between McLuhan and Heidegger’s technology/media ideology,their significance,and their transformation.Heidegger’s existential philosophy is based on substance’s mediality,which is ontologically predicated upon the surviving intention of being.The expansion of being's surviving world is a media construction in the sense of intentionality.Although there are similarities between McLuhan’s media ideology and Heidegger’s technology thoughts,McLuhan discusses media in the sense of entity,while Heidegger tends to discuss it in the sense of intentionality.McLuhan comprehends the creation of media world and the integrating between human and media from the perspective of body.He turns Heidegger’s intentional media construction into a new media construction whose noumenon is human body.This transformation of media logic marks the emergence of media philosophy.

关 键 词：媒介化 意向性 媒介存在论 

分 类 号：G206[文化科学—传播学]