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作 者:任继如 REN Ji-ru(Department of Economics and Management,Taiyuan Institute of Technology,Taiyuan 030008,Shanxi)
机构地区:[1]太原工业学院经济与管理系,山西太原030008
出 处:《江苏商论》2022年第1期62-67,共6页Jiangsu Commercial Forum
摘 要:本文立足微观角度,着重论证三点:一是出发点,即人民群众对乡村文旅消费需求与文旅产品供给现状;二是切入点,即传统村落生态文化资源转化的矛盾与问题;三是关键点,即传统村落文旅产品价值链的主要与辅助活动规律。本文希望为推进传统村落文旅产业化的实践提供智力支持。Based on a micro perspective,this article focuses on three points:The first is the starting point,that is,the people's consumption demand for rural cultural tourism and the current supply of cultural tourism products;the second is the entry point,that is,the contradictions and problems in the transformation of traditional villages'ecological and cultural resources;It is the key point,that is,the main and auxiliary activities of the traditional village cultural tourism product value chain.This article hopes to provide intellectual support for the practice of promoting the industrialization of cultural tourism in traditional villages.
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