草原丝绸之路背景下“那达慕”文化传播的创新路径研究  

Innovation Path of"Nadam Fair"Cultural Transmission under Background of Grassland Silk Road

作　　者：李凤新[1] LI Feng-xin(Institute of Physical Education,Inner Mongolia Normal University,Hohhot 010022,China)

机构地区：[1]内蒙古师范大学体育学院,内蒙古呼和浩特010022

出　　处：《通化师范学院学报》2022年第1期12-17,共6页Journal of Tonghua Normal University

基　　金：国家社会科学基金项目“草原丝绸之路背景下‘那达慕’文化传播及融合的发展研究”(19BTY035)。

摘　　要：如何提高草原丝绸之路“那达慕”文化的传播,讲好中国故事,是“那达慕”文化传播的前提和基础,解决好“看得懂、想参与”的宣传问题,深挖“那达慕”具体竞赛项目的文化内涵,来提高“那达慕”文化的传播效果。传播中坚持全局思维,坚持合作创新,坚持有效传播与融合展现中华民族传统体育文化。以“那达慕”文化为平台和抓手,多措并举融合沿路国家的文化体系,共同构建人类命运共同体。How to improve the spread of"Nadam Fair"culture on the Grassland Silk Road and how to tell Chinese stories well are the premise and foundation of"Nadam Fair"cultural transmission.Moreover,solv-ing the propaganda problem of"understanding and participating",excavating the cultural connotation of the specific competition project of"Nadam Fair",in order to improve the cultural transmission of"Nadam Fair".By this mean,in the process of communication,which should adhere to the overall thinking,cooper-ation and innovation,as well as the effective communication and integration of traditional Chinese sports culture.Taking the"Nadam Fair"culture as the starting point,also by using multiple measures to integrate the cultural systems of the countries along the road,which can realize the goal of jointly building a commu-nity with a shared future for mankind.

关 键 词：那达慕 文化传播 创新路径 

分 类 号：G127[文化科学]