情感“治愈”与社交“打卡”:“圣地巡礼”动漫旅游的特征及启示  

Emotional "Healing" and Social "Clocking in":Characteristics and Enlightenment of "Holy Land Tour" Animation Tourism

作　　者：刘玉堂 姜雨薇[1] Liu Yutang;Jiang Yuwei

机构地区：[1]华中师范大学 [2]湖北大学 [3]湖北省社会科学院

出　　处：《中国文化产业评论》2021年第1期404-415,共12页Commentary on Cultural Industry in China

基　　金：中央高校基本科研业务经费项目(30106191051);中央高校基本科研业务费创新资助项目(2020CXZZ086)“青年文化视域下荆楚文化资源产业化研究”的阶段性成果。

摘　　要："圣地巡礼"作为由日本动漫电影发展而来的旅游新形式,在青年群体中已蔚然成风。不同于普通旅游,这种旅行模式浸染日本"治愈系"文化产业的"治愈"色彩,带给巡礼者精神的抚慰和情绪的舒缓,旅游者意在寻求情感的治愈从而促成了情感的消费。值得注意的是,"圣地巡礼"动漫旅游呈现出物理空间的身体"在场"与虚拟空间的离身"打卡",旅游者的身体实际经历了"虚拟—现实—再虚拟"的循环过程,其行为实践也是"脱域—嵌入—再脱域"的动态过程。"圣地巡礼"模式对我国内容产业的发展具有借鉴性意义,即营造"故事感"、建构独特的文化符号、打造"萌系""治愈系"文化品牌等。As a new form of tourism developed from Japanese anime films,"Holy Land Tour"has become popular among young people.Different from ordinary tourism,this kind of travel mode is infused with a comfortable feeling of Japan’s"healing"cultural industry,bringing spiritual comfort and emotional relief to pilgrims,which forms a sharp contrast with the fast-paced lifestyle of modern cities.It is worth noting that"Holy Land Tour"animation tourism presents the physical"presence"of the physical space and the"check-in"of the virtual space.The identity of tourists has actually experienced the cyclic process of"virtual-reality-virtual again",and their behavior practice is also the dynamic process of"delocalization-embedding—delocalization again".The model of"Holy Land Tour"has a reference significance for the development of China’s content industry.For example,it is vital to create a"sense of story",discover unique cultural symbols,create a unique cultural brand.

关 键 词：“圣地巡礼” 动漫旅游 内容产业 身体在场 情感治愈 

分 类 号：F593.13[经济管理—旅游管理] G131.3-F[经济管理—产业经济] G124[文化科学]