互动·博弈·共生:政治视觉修辞主体与受体修辞关系建构的三维透视  

Interaction·Game·Symbiosis:A Three-dimensional Perspective on the Relationship between the Subject and the Recipient of Political Visual Rhetoric

作　　者：张爱军 刘仕金 ZHANG Ai-jun;LIU Shi-jin(School of Journalism and Communication,Northwest University of Political Science and Law,Xi’an 710063,China)

机构地区：[1]西北政法大学新闻传播学院,陕西西安710063

出　　处：《治理现代化研究》2022年第1期38-48,共11页Governance Modernization Studies

基　　金：国家社会科学基金项目“网络政治意识形态传播规律研究”(18BZZ017)。

摘　　要：政治视觉修辞活动中的互动、博弈与共生是理解政治视觉修辞主体与受体修辞关系建构的三个重要维度。互动是政治视觉修辞主体与受体修辞关系的建构之基,博弈是政治视觉修辞主体与受体修辞关系建构的异化反应,共生是政治视觉修辞主体与受体修辞关系建构的理性旨归。三维建构以现实条件为保障,构建完善及培养政治视觉伦理、视觉传播技术、政治视觉素养是协同推进的基本措施。The interaction,game and symbiosis in political visual rhetoric activities are three important dimensions to understand the construction of the relationship between the subject and the recipient of political visual rhetoric.Interaction is the base of the construction of the relation between the subject of political visual rhetoric and the recipient rhetoric,game is the dissimilation reaction,symbiosis is the rational purport of the construction of the relation between the subject of political visual rhetoric and the recipient rhetoric.The three-dimensional construction is guaranteed by realistic conditions.Political visual ethics,visual communication technology and political visual literacy are the basic measures for collaborative promotion.

关 键 词：视觉文化 政治视觉修辞 主体 受体 

分 类 号：D035-3[政治法律—政治学]