扬州明清古城街巷的文化内涵与旅游开发策略  

The Cultural Connotation and Tourism Development Strategies of Streets and Alleys in the Old City of Ming and Qing Dynasties in Yangzhou

作　　者：赵金霞[1] 刘佳惠 李敏 徐卫萍[1] Zhao Jinxia;Liu Jiahui;Li Min;Xu Weiping(School of Tourism,Yangzhou Polytechnic College,Yangzhou 225009,China)

机构地区：[1]扬州市职业大学旅游学院,江苏扬州225009

出　　处：《无锡商业职业技术学院学报》2021年第6期65-69,共5页Journal of Wuxi Vocational Institute of Commerce

基　　金：江苏高校哲学社会科学研究一般项目“媒介融合背景下扬州旅游品牌构建与传播研究”(2020SJA1999);江苏省高校大学生创新创业训练计划项目“遗产旅游视角下扬州明清古城街巷文化研究”(202111462018Y)。

摘　　要：扬州明清古城创建国家5A级旅游景区,需要深入挖掘古城街巷的文化内涵。扬州明清古城街巷蕴含着丰富的名称文化、传说文化和盐商文化。建议扬州明清古城在旅游开发中划分区域彰显街巷文化,建立街巷文化解说系统,增设建筑小品凸显街巷文化,加强民居客栈街巷文化建设,从而促进扬州古城的文化生态建设和可持续发展。It’s necessary to deeply explore the time-honored street culture for the old city of Ming and Qing Dynasties in Yangzhou to apply for national 5A scenic spot.The streets of the old city of Ming and Qing Dynasties contain rich name culture,legend culture and salt merchant culture.In order to promote the cultural ecological construction and sustainable development of the old city of Yangzhou,it is suggested that the old city of Yangzhou in Ming and Qing Dynasties should be divided into different regions to highlight the street culture,establish the street culture interpretation system,add architectural sketches to highlight the street culture,and strengthen the construction of the street culture in residential inns.

关 键 词：扬州 古城 街巷文化 旅游开发 

分 类 号：F592.7[经济管理—旅游管理]