基于消费者回收偏向的废旧家电回收决策博弈分析  

Game Analysis of Recycling Decision-Making of Used Home Appliances Based on Consumer Recycling Bias

作　　者：刘永清[1] 刘文浩 丁文彬[1] LIU Yongqing;LIU Wenhao;DING Wenbin(School of Business,Hunan University of Science and Technology,Xiangtan 411201,China)

机构地区：[1]湖南科技大学商学院,湖南湘潭411201

出　　处：《湖南科技大学学报（自然科学版）》2021年第4期113-124,共12页Journal of Hunan University of Science And Technology：Natural Science Edition

基　　金：湖南省社科基金青年项目资助(19YBQ049)。

摘　　要：在互联网不断深入回收行业的大背景下,考虑消费者对回收渠道的偏向问题,假设消费者不同的回收行为情境,建立回收决策模型,探讨消费者回收行为对回收商、处置商回收决策的影响.研究结果表明:双渠道竞争回收时的回收价格、回收数量,在一定范围内均高于单一的传统渠道回收和双渠道合作回收,同时,网络回收渠道的回收价格始终高于传统回收渠道的回收价格.考虑回收市场的持续性,回收商-处置商联盟回收方式具有最佳的回收价格、回收数量及回收主体利润决策.研究结论丰富了回收主体决策的理论内涵,对国内废旧家电回收处理体系的构建具有一定的理论指导与实践启示意义.In the context of the Internet's continuous deepening of the recycling industry,taking into account theconsumer's preference for recycling channels,the context of consumers’different recycling behaviors wasassumed,a reeycling decision model was established,and the impact of consumer recycling behavior on therecycling decision of recyclers and disposers was explored.The research results show that the recyeling price andquantity of recycling in dual-channel competition are higher than that of single traditional channel recycling anddual-channel cooperative recycling within a certain range.At the same time,the recyeling price of networkrecycling channels is always higher than that of traditional resycling channels price.Taking into account thecontinuity of the recycling market,the recyeling method of the recycler-disposer alliance has the best recyclingprice,recyeling quantity,and profit decision for recycling entities.The research conclusion.enriches thetheoretical connotation of the decision-making of the recycling subject,and has certain theoretical guidanice andpractical enlightenment significance for the construction of the domestic waste home appliance recycling system.

关 键 词：废旧家电 消费者回收偏向 回收决策 STACKELBERG博弈 

分 类 号：X705[环境科学与工程—环境工程] X713.1