地方应用型高校新媒体教育特色化的途径探讨--以“乌大张”地区为例  

Exploration on the Characteristics of New Media Education in Local Application-oriented Colleges and Universities--Taking Wudazhang Area as an Example

作　　者：乔秀峰[1] QIAO Xiu-feng(School of Literature,Shanxi Datong University,Datong Shanxi,037009)

机构地区：[1]山西大同大学文学院,山西大同037009

出　　处：《山西大同大学学报（社会科学版）》2021年第6期98-102,共5页Journal of Shanxi Datong University(Social Science Edition)

基　　金：山西大同大学2018年教学改革创新项目“新媒体专业应用课程体系开发及实施方案”(XJG2018230)。

摘　　要：地方应用型高校新媒体专业教育的代表类型,分别为南京传媒学院型、浙江传媒学院型、河北传媒学院型。其优点,都是依赖优势学科、专业基础,做出适度改造而形成的新媒体人才培养方式。其缺点,是对于地方普通应用型高校不具有实际参考价值,由于前期的发展条件不同,借鉴难度很大。"乌大张"地区现有各高校新媒体专业的教育模式,是专业技能与基本素质相结合、专业特长与运用能力相结合。在新媒体专业教育的特色化上,提出团队分工、工作坊、企业实训的形式。The representative types of new media major education in local applied universities are Communication University of Nanjing, Communication University of Zhejiang and Hebei Institute of Communication. One of their advantages is to rely on its advantageous subject and professional foundation, and they all make appropriate transformation to form a new media talent training mode. But it has no practical reference value for the local ordinary application-oriented colleges and universities. Because of different development conditions in earlier period, it is very difficult for ordinary college and university to imitate. The education mode of new media majors in colleges and universities in Wudazhang area is the combination of professional skills and basic qualities, and the combination of professional specialties and the application ability. On the characteristic of new media professional education, the author proposes the forms of team division, workshop and enterprise training.

关 键 词：新媒体专业 专业人才 培养方式 

分 类 号：G642.0[文化科学—高等教育学]