寡头垄断下中国共享单车行业价格竞争策略分析  

Analysis on Price Competition Strategy of China's Bike-Sharing Industry under Oligopoly

作　　者：杨雪晴 张国强 YANG Xueqing;ZHANG Guoqiang(North China University of Technology,Beijing 100144,China;Xuchang University,Xuchang 461000,China)

机构地区：[1]北方工业大学,北京100144 [2]许昌学院,河南许昌461000

出　　处：《商丘职业技术学院学报》2021年第6期49-53,共5页JOURNAL OF SHANGQIU POLYTECHNIC

摘　　要：共享单车作为共享经济的新兴事物,经过大洗牌之后的共享单车行业形成了新的寡头垄断市场竞争格局。在将传统Bertrand两寡头模型扩展为三寡头模型的基础上,引入用需求交叉价格弹性系数表示的产品异质性来进行价格竞争策略分析。在共享单车行业发展的第三阶段,成本是引起价格战现象的重要原因;在共享单车行业发展的第四阶段则会出现价格普遍升高,产量逐渐减少,整个行业利润增加的情况;差异性优势更明显的企业,会获得更高的定价能力和超额利润。Bike-sharing is an emerging thing in recent years.After the great reshuffle,bike-sharing industry has formed a new oligopoly market competition pattern.In this paper,the traditional Bertrand duopoly model is extended to a three oligarch model,and the product heterogeneity represented by the cross price elasticity coefficient of demand is introduced to analyze the price competition strategy.It is concluded that in the third stage of the development of bike-sharing industry,the cost is an important reason for price war.In the fourth stage,there will be a general increase in prices,a gradual decrease in production and an increase in profits for the whole industry;Enterprises with more obvious differentiation advantage will gain higher pricing power and excess profit.

关 键 词：共享单车 寡头垄断 Bertrand三寡头模型 差异化优势 价格战 

分 类 号：F790.13[经济管理—产业经济]