微传播视域下媒体伦理治理制度构建研究  

Research on the Construction of Media Ethical Governance System from the Perspective of Micro-Communication

作　　者：胡剑 HU Jian

机构地区：[1]重庆理工大学马克思主义学院

出　　处：《中国矿业大学学报（社会科学版）》2022年第1期43-54,共12页Journal of China University of Mining & Technology(Social Sciences)

基　　金：国家社会科学基金项目“五大发展理念视域下我国文化制度变革研究”(项目编号:16BKS047)。

摘　　要：微媒体视域下媒体伦理呈现主体隐匿化导致伦理规制对象缺失、技术利用偏好化导致人机关系异化、信息采集隐蔽化导致隐私保护困难、媒体信息片段化导致媒体信息失真、媒体信息商业化导致新闻界限模糊、媒体信息娱乐化导致信息过度表达等现象。微媒体视域下媒体伦理构建应坚持主体确定原则、人机和谐原则、私人边界原则、信息真实原则、界限清晰原则、适度表达原则。当前,应尽快健全微媒体信息主体权责明晰管理制度,建立微媒体技术和谐发展合理使用制度,完善隐私信息分级保护及限制利用制度,构建微媒体信息失真控制干预矫正制度,完善微媒体文化企业履行社会责任制度,构建微媒体作品讲品位、讲格调长效机制。From the perspective of micro-media,media ethics presents the status quo of hidden subjects leading to the absence of ethical regulation objects,the preference of technology utilization leading to the alienation of man-machine relationship,the concealment of information collection leading to the difficulty of privacy protection,the fragmentation of media information leading to the distortion of media information,the commercialization of media information leading to the blurring of news boundaries,and the informationization of media entertainment leading to the overexpression of information. The construction of media ethics from the perspective of micro media should adhere to the principle of subject determination,man-machine harmony,private boundary,information truth,clear boundary and moderate expression. At present,we should improve the clear management system of the rights and responsibilities of the information subject of micromedia as soon as possible;establish a system for the harmonious development and rational use of micro-media technology;improve the hierarchical protection and restricted use of privacy information system;construct micro-media information distortion control intervention correction system;improve micro-media culture enterprises to fulfill social responsibility system;and construct a long-term mechanism of micro-media works with taste and style.

关 键 词：微传播 媒体伦理 治理能力 制度建设 

分 类 号：G206[文化科学—传播学]