数字乡村背景下农村居民数字化渠道选择  

Digital Villages and Rural Residents’ Choice of Digital Channels

作　　者：陶建杰 尹子伊 TAO Jian-jie;YIN Zi-yi(School of Communication and Design,Sun Yat-sen University,Guangzhou 510006,China)

机构地区：[1]中山大学传播与设计学院,广东广州510006

出　　处：《华南农业大学学报（社会科学版）》2022年第1期33-42,共10页Journal of South China Agricultural University(Social Science Edition)

基　　金：国家社会科学基金一般项目(18BXW063)。

摘　　要：考察农村居民信息渠道选择的行为和意愿的特征,并从社会与经济资本、信息资本和信息资本障碍三个方面分析影响农村居民数字化渠道选择的因素,探索如何培育"数字农民"。研究表明:总体上,大部分农村居民仍倾向于通过传统信息渠道获取信息,但较多农村居民有向"数字农民"发展的意愿,乡村宽带建设也取得了一定成效。数字乡村建设要充分尊重现实,考虑新技术如何为传统信息渠道赋能。政府要重新审视信息服务机构的功能和运作方式,通力合作,加大针对农村居民的互联网培训,改善外部环境,扫除农村居民获取信息的各类障碍。This paper examines the behavior and intention of rural residents’ choice of information channels, and analyzes the influencing factors from three aspects of social and economic capital, information capital, and information capital barrier, and explores how to cultivate "digital rural residents". The research shows that most rural residents still prefer to get information through traditional information channels, but they also have the will to become "digital rural residents", rural broadband construction has also achieved certain results. The construction of digital villages should fully respect the reality and consider how new technologies can empower traditional information channels. The government should re-examine the function and operation of information service agencies, make full efforts to strengthen internet training for rural residents, improve the external environment, and remove obstacles for rural residents to seek information.

关 键 词：信息渠道 数字化渠道 数字农民 信息资本 数字乡村 

分 类 号：F323.3[经济管理—产业经济]