考虑政府补贴和搭便车的闭环供应链决策研究  

Research on Closed-loop Supply Chain Decision Considering Government Subsidies and Free-rider

作　　者：曹庆奎[1,2] 李颖 任向阳[1] 李东宁[1] CAO Qingkui;LI Ying;REN Xiangyang;LI Dongning(School of Management Engineering and Business,Hebei University of Engineering,Handan 056038,China;Faculty of Economics and Management,Langfang Normal University,Langfang 065000,China)

机构地区：[1]河北工程大学,河北邯郸056038 [2]廊坊师范学院,河北廊坊065000

出　　处：《管理工程师》2021年第6期49-59,共11页Management Engineer

基　　金：国家自然科学基金项目(61375003);河北省社会科学基金项目(HB17GL022);河北省高等学校人文社会科学研究项目(SD181012)。

摘　　要：根据消费者搭便车行为和政府不同补贴模式的特征,构建了无政府补贴、政府补贴制造商、政府补贴零售商三种模型,探讨了搭便车行为和政府补贴对闭环供应链定价决策的影响。研究发现:无论政府是否补贴,消费者搭便车行为总是对零售商利润产生负效应,对制造商利润不总是产生正效应。无论政府补贴哪个决策者,被补贴的对象利润都会增加,另一个决策者利润不会受到影响。此外,在政府补贴零售商的情况下,两种产品在两个渠道的定价以及需求量都不受政府补贴额的影响。According to the characteristics of consumers'free-rider behavior and different government subsidy modes,this paper constructs three models of government subsidy,government subsidy manu⁃facturers and government subsidy retailer,and discusses the influence of free-rider behavior and gov⁃ernment subsidy on the pricing decision of closed-loop supply chain.The study finds that no matter whether the government subsidizes or not,consumers'free-riding behavior always has a negative effect on the retailer's profit,and not always has a positive effect on the manufacturer's profit.No mat⁃ter which decision maker is subsidized by the government,the target profit will increase and the profit of another decision maker will not be affected.In addition,in the case of government subsidies to re⁃tailers,the pricing and demand of the two products in both channels are not affected by government subsidies.

关 键 词：闭环供应链 政府补贴 搭便车行为 定价决策 

分 类 号：F274[经济管理—企业管理]