宝天曼景区旅游主题转向与升级发展研究  

Research on tourism theme change and upgrading development of Baotianman Scenic spot

作　　者：李瑞[1] 刘建中[2] LI Rui;LIU Jianzhong(School of Geography and Tourism,Nanyang Normal University,Nanyang 473061,China;Basic Courses Department,Zhejiang Fashion Institute of Technology,Ningbo 315211,China)

机构地区：[1]南阳师范学院环境科学与旅游学院,河南南阳473061 [2]浙江纺织服装职业技术学院基础教学部,浙江宁波315211

出　　处：《南阳师范学院学报》2022年第1期14-20,共7页Journal of Nanyang Normal University

基　　金：国家科技基础资源调查专项(2017FY100900);河南省软科学研究计划项目(182400410241);2018年南阳师范学院SPCP学生创新项目。

摘　　要：宝天曼景区属于自然保护区型旅游区。文章分析了宝天曼景区的旅游资源条件和特色,然后以景区发展时间脉络为主线,探讨了景区旅游主题定位从生态观光旅游主题向避暑度假旅游主题、自然研学+避暑度假+森林康养主题转向,在主题定位转向的过程中,旅游产品结构随主题定位转向而同时更新和升级.通过分析得出,宝天曼景区以资源为基础、以市场为导向及时调整旅游主题、更新产品结构是可持续发展的根本,最后给出了新时期宝天曼景区旅游升级发展的对策.Baotianman Scenic area is a typical nature reserve scenic spot.This paper analyzes the natural resource conditions and characteristics of Baotianman Scenic spot.Then,taking the development time of the scenic spot as the main line,the paper discusses the orientation of tourism theme of the scenic spot:from ecological tourism theme→summer vacation theme to the combination of nature research+summer vacation+forest health theme.In the process of theme orientation shift,tourism product structure is updated and upgraded simultaneously.Through analysis,it is concluded that it is the basis of the sustainable development of Baotianman scenic spot:to be resource based,to be market-oriented,to adjust tourism theme timely,and to update the product structure synchronously.Finally,the countermeasures of tourism upgrading and development of Baotianman Scenic spot in the new period are given.

关 键 词：自然保护区 宝天曼景区 旅游主题 自然研学 

分 类 号：F592.7[经济管理—旅游管理] X36[经济管理—产业经济]