文化基因视域下京族旅游纪念品设计与评价模型研究  

The Design from the Perspective of Cultural Genes and Evaluation Model of Jing Nationality Tourist Souvenirs

作　　者：刘付勤 李丽凤[1] 刘长新 LIU Fu-qin;LI Li-feng;LIU Chang-xin(Guilin University of Electronic Technology,Beihai 536000,China)

机构地区：[1]桂林电子科技大学,北海536000

出　　处：《包装工程》2022年第2期333-340,共8页Packaging Engineering

基　　金：广西高校中青年教师科研基础能力提升项目(2021KY0180);2019年度广西高等教育本科教学改革工程资助项目(2019JGB203)。

摘　　要：目的京族是我国唯一的海洋少数民族,其文化兼具海洋性和民族性。将文化基因视作民族文化最小的遗传单位,构建文化基因图谱并转化为旅游纪念品创意设计之素材,建立旅游纪念品的评价模型。方法在文化基因理论的基础上提出文化基因复制法、文化基因植入法、文化基因共生法和文化基因变异法进行当地旅游纪念品的系列化创意设计,从而完成由文化基因图谱绘制到文化基因转译的过程。采用层次分析法建立评价指标权重,结合模糊综合评价法计算综合得分,完成对方案的择优评价,以确定产品开发的优先等级和明确纪念品设计的关键指标。结论采用文化基因设计法可以加强旅游纪念品的地方特色和文化特色,集成层次分析法和模糊综合评价法为旅游纪念品创意设计评价提供了量化的依据,在一定程度上克服了传统方案择优过程中的主观性。The Jing nationality is the only marine ethnic minority in our country, and its culture is both oceanic and ethnic. Regarding cultural genes as the smallest genetic unit of national culture, this paper aims to construct a map of cultural genes and transforming them into materials for creative design of tourist souvenirs, and establish an evaluation model for tourist souvenirs. This paper attempts to put forward cultural gene duplication method, cultural gene implantation method, cultural gene symbiosis method and cultural gene mutation method on the basis of cultural gene theory to carry out serialized creative design of Jing nationality tourist souvenirs, thereby completing the process of cultural gene map to cultural gene translation. In the design evaluation stage, the analytic hierarchy process and the fuzzy comprehensive evaluation method are integrated to select the best evaluation to determine the priority of product development and clarify the key elements of souvenir design. The cultural genetic design method can strengthen the local and cultural characteristics of tourist souvenirs. The integrated analytic hierarchy process and fuzzy comprehensive evaluation method provides a quantitative basis for the evaluation of the creative design of tourist souvenirs, which overcomes the subjectivity in the process of selecting the best traditional schemes to a certain extent.

关 键 词：京族 文化基因 旅游纪念品 层次分析法 模糊综合评价法 评价 

分 类 号：TB472[一般工业技术—工业设计]