媒体深度融合下内部管理创新的实践与探索——以南京报业传媒集团为例  

Practice and Exploration of Internal Management Innovation under Deep Integration of Media——Taking Nanjing Newspaper Media Group as an Example

作　　者：袁冬陵 YUAN Dong-ling(Nanjing Newspaper Media Group,Nanjing Jiangsu 210000,China)

机构地区：[1]南京报业传媒集团,江苏南京210000

出　　处：《泰州职业技术学院学报》2021年第6期46-49,59,共5页Journal of Taizhou Polytechnic College

摘　　要：文章以南京报业传媒集团为例,探讨在媒体融合转型过程中,切实有效发挥引导、协调、管理、监督职能,促进新闻采编和产业经营工作提质增效,合力推动集团高质量发展的实践,给媒体融合转型提供借鉴与思考。This paper discusses that in the process of media integration and transformation,through internal management innovation,efforts should be made on the mechanism and system,thus to effectively give play to the functions of guidance,coordination,management and supervision,promote the quality and efficiency of news gathering and editing and industrial operation,and jointly promote the practical exploration of the high-quality development of the group.Taking Nanjing Newspaper Media Group as an example,the paper also introduces the practical ideas,paths and specific practices of deepening media integration,so as to provide reference for the transformation of media integration.

关 键 词：媒体融合 内部管理 实践 

分 类 号：G206[文化科学—传播学]