后疫情时代生鲜电商前置仓选址研究  

Research on the Location of Fresh E-Commerce Pre-Warehouse in the Post Epidemic Era

作　　者：沈红霞 羊英[1] SHEN Hongxia;YANG Ying(School of Economics and Management,Shang Polytechnic University,Shanghai,201209,China)

机构地区：[1]上海第二工业大学经济与管理学院,上海201209

出　　处：《上海第二工业大学学报》2021年第4期313-319,共7页Journal of Shanghai Polytechnic University

基　　金：上海第二工业大学2020年课程建设项目资助。

摘　　要：在后疫情时代,生鲜产品线上需求增长迅速。根据调查发现:配送速度和生鲜质量已经成为消费者选择生鲜电商平台时重要的影响因素。在此基础上,将货损成本加入形成生鲜电商前置仓选址目标,以中心仓、前置仓及其覆盖区域形成的运输网络配送距离和配送过程中的货损成本作为约束条件,构建前置仓选址模型,并用Excel规划求解得到结论。最后,通过一个实例来说明模型的可行性。In the post epidemic era,the online demand for fresh products is growing rapidly.According to the survey,distribution speed and fresh quality have become important factors when consumers choose fresh e-commerce platform.On the basis,the cargo damage cost is added to form the location target of fresh e-commerce pre-warehouse.Taking the transportation network distribution distance and the cargo damage cost in the distribution process formed by the central warehouse,pre-warehouse and its coverage area as constraints,the location model of pre-warehouse is constructed and the conclusion is proposed with the“programming solution”tool of microsoft Excel.Finally,an example is given to illustrate the feasibility of the model.

关 键 词：前置仓选址 生鲜电商 后疫情时代 

分 类 号：F724.6[经济管理—产业经济] F259.2