具身视角下游客三境体验的探索性研究--以“又见”系列为例  

An Exploratory Study on Tourists’Tri-dimensional Experience from the Perspective of Embodiment:The See Again Series as an Example

作　　者：吴昕阳 梁学成[1] 赵媛[1,2] WU Xinyang;LIANG Xuecheng;ZHAO Yuan(School of Economics and Management,Northwestern University,Xi’an 710127,China;Department of Culture and Tourism,Yuncheng University,Yuncheng 044001,China)

机构地区：[1]西北大学经济管理学院,陕西西安710127 [2]运城学院文化旅游系,山西运城044001

出　　处：《旅游导刊》2021年第6期66-83,共18页Tourism and Hospitality Prospects

基　　金：2020年文化和旅游部宏观决策课题“我国非物质文化遗产与旅游融合发展的引导机制及对策研究”(项目编号:YB14)资助。

摘　　要：随着文旅演艺事业的蓬勃发展及游客对于旅游体验需求的增长,演艺事业旅游场的旅游体验受到学界和业界越来越多的关注。本研究通过网络文本资料研究,基于具身理论视角,探索“又见”系列旅游场中三境体验的内涵与维度。首先,从“又见”旅游场具身视角下分物境体验、情境体验及意境体验3个阶段对游客体验进行识别探索,构建了三境旅游体验的理论框架,即物境体验注重外部塑形,情境体验强调空间叙情,意境体验则注重内心感悟与精神感受,最终游客在外部物像和内部情绪结合的旅游场中形成了精神共鸣与情感共识,实现了得其真的本质追寻;其次,通过对游客的视觉、听觉、触觉、嗅觉、味觉体验进行研究分析物境体验,通过对游客的访谈文本进行分析阐述情境体验和意境体验,逐步探究了游客三境体验的具体内容。研究结论对于文旅演艺事业的规划开发及旅游体验的深层挖掘均具有显著价值。With the rapid development of cultural and tourism performing arts and tourists’pursuit of tourism experience,the tourism experience of performing arts tourism fi eld has attracted more and more attention from the academic and industrial circles.Based on the perspective of embodied theory,this study explores the connotation and dimension of tri-dimensional experience in See Again series tourism resorts through the network text data.We draws the following basic conclusions:(1)From the perspective of embodiment in See Again series tourism fi eld,tourist experience is identifi ed and explored from three stages:physical environment experience,situational experience and artistic conception experience.We put forward the theoretical framework of the tri-dimensional tourism experience.Physical environment experience pays attention to the external shape,situation experience emphasizes spatial narration and artistic conception experience focuses on inner feeling and spiritual feeling.Finally,tourists form the spiritual resonance and the emotion consensus,realizing their pursuit of true nature in the combination of external image and internal emotion of tourism fi eld.(2)The physical environment experience is analyzed in detail from the fi ve sensory organs of vision,hearing,touch,smell and taste.The situation experience and artistic conception experience are elaborated by referring to the original text of tourists,and the specifi c content of tourists’tri-dimensional experience is explored.The above research conclusions are of signifi cant value to the planning and development of cultural tourism performing arts and the deep exploration of tourism experience.

关 键 词：具身 物境 情境 意境 体验 “又见”系列 

分 类 号：F59[经济管理—旅游管理]