对口支援三峡库区旅游产业发展困境与开发策略  

Thoughts on Dilemma in Tourism Industry in Partner Assistance to Three Gorges Reservoir Region

作　　者：汤玮健 贺云翱 赵鹏[4] 许秋媛[4] TANG Wei-jian;HE Yun-ao;ZHAO Peng;XU Qiu-yuan(Jiangsu Open University School of Foreign Languages, Nanjing 210036, China;Nanjing University School of History, Nanjing 210023, China;Nanjing University Institute of Cultural and Natural Heritage, Nanjing 210023, China;Urban Planning and Design Institute of Nanjing University, Nanjing 210023, China)

机构地区：[1]江苏开放大学外国语学院,江苏南京210036 [2]南京大学历史学院,江苏南京210023 [3]南京大学文化与自然遗产研究所,江苏南京210023 [4]南京大学城市规划设计研究院,江苏南京210023

出　　处：《南京工程学院学报（社会科学版）》2021年第4期64-69,共6页Journal of Nanjing Institute of Technology：Social Science Edition

摘　　要：当前,三峡库区旅游产业发展存在旅游产业合作开发效率低、政策不稳定使投资者不敢投资等困境。做好新时期对口支援三峡库区旅游产业合作开发工作,应通过成立合作开发协调机构、保障政策长期性、协调不同市场主体、加快旅游产业产品升级并加大宣传投入等策略,促进支援省市与对口支援库区间旅游产业转移,提升库区旅游产业竞争力,服务库区经济社会发展。In order to maximize the efficiency of cooperation development of tourism industry in the Three Gorges Reservoir area in the new era,measures and results of counterpart assistance in tourism are studied while the dilemma in tourism development is analyzed.Therefore,a new mechanism consisting of 5 parts for cooperative development is proposed,namely establishing a conciliation organization for cooperative development,ensuring the stability of tourism policies,conciliating the relationship between various parties,accelerating the upgrading of tourism products and increasing investment on publicity.The mechanism is expected to support the relocation of industries between regions,enhance the competitiveness of characteristic advantageous industries,and serve the economic and social development of the Three Gorges Reservoir region.

关 键 词：对口支援 旅游产业 发展困境 三峡库区 

分 类 号：F592.7[经济管理—旅游管理]