洞庭湖湿地生态影像传播媒体的创新策略  

Innovation Strategy of Ecological Image Media of Dongting Lake Wetland

作　　者：曾晓剑[1] ZENG Xiao-jian(College of Journalism and Communication,Hunan Institute of Science and Technology,Yueyang,Hunan 414006)

机构地区：[1]湖南理工学院新闻与传播学院,湖南岳阳414006

出　　处：《岳阳职业技术学院学报》2021年第6期52-55,共4页Journal of Yueyang Vocational and Technical College

基　　金：湖南省哲学社会科学项目阶段性研究成果“洞庭湖湿地生态影像传播研究”(16YBA185)。

摘　　要：互联网已进入到新媒体互动传播时代,催生出多种新型传播方式及传播形态。洞庭湖湿地生态影像作为湖湘文化传播的一项生动内容,以其优美的风景、独特的资源及多样的形态形成湘北大地一道靓丽的风景线,基于洞庭湖湿地生态影像的传播现状,探寻其传播策略,具有重要意义。洞庭湖湿地生态影像的创作与传播须更新理念,聚集短视频,做好媒体融合。The Internet has entered the era of new media interactive communication,giving birth to a variety of new communication modes and forms.As a vivid content of Hunan culture communication,the ecological image of Dongting Lake wetland forms a beautiful landscape in Northern Hunan with its beautiful scenery,unique resources and diverse forms.Based on the communication status of Dongting Lake wetland ecological image,it is of great significance to explore its communication strategy.The creation and dissemination of Dongting Lake wetland ecological image must update the concept,gather short videos and do a good job in media integration.

关 键 词：洞庭湖湿地 生态影像 传播媒体 

分 类 号：Q-334[生物学]