基于数字化技术共建“和而不同”动态能力--2011~2020年索菲亚与经销商的纵向案例研究  

Developing Dynamic Capability of "Harmony in Diversity" with Digital Technology: A Longitudinal Case Study of SOFIA and Its Dealers from 2011 to 2020

作　　者：吴瑶[1,2] 夏正豪 胡杨颂 谢康 王茜[1] Wu Yao

机构地区：[1]中山大学管理学院 [2]中山大学信息经济与政策研究中心

出　　处：《管理世界》2022年第1期144-163,206,244,共22页Journal of Management World

基　　金：国家自然科学基金青年项目“互联网情境下企业与特殊消费者和普通消费者营销价值共创的机制研究”(71802204);国家自然科学基金重点项目“互联网环境下大数据驱动的企业与用户互动创新理论、方法和应用研究”(71832014)的资助。

摘　　要：如何解决组织间管理认知对跨组织动态能力的负面影响,既是双元动态能力研究的前沿课题,也是管理实践的难题。本文以“和而不同”的中国哲学思想为基础,通过对2011~2020年索菲亚与经销商的纵向案例研究发现:(1)适度变化与高度动荡两种环境类型决定了合作组织间一致(“和”)或不一致(“不和”)的管理认知。数字化技术通过削弱跨组织异质性资源的不匹配,促进了一致的管理认知,即实现“和”;同时,通过强化跨组织异质性资源的互补与融合,促进了差异化的创新行动,即实现“不同”;(2)合作组织基于数字化技术构建了合作创新能力和协同变革能力,形成从跨组织异质性资源到跨组织“和而不同”动态能力的构建。据此,本文提出基于数字化技术的跨组织嵌套型双元动态能力模型,扩展了管理认知与跨组织双元动态能力的关系研究而形成理论创新,为管理实践提供了管理认知一致与不一致条件下合作组织共建跨组织动态能力的一种解决方案。How to solve the negative impact of inter organizational management cognition on cross organizational dynamiccapability is not only the frontier topic of dual dynamic capability research,but also a difficult problem in manage-ment practice.This paper based on the Chinese philosophy of"Harmony in Diversity",with the longitudinal casestudy of Sofia and dealers from 20ll to 2020,found that:(1)moderate change and high turbulence determine theconsistent or inconsistent management cognition among cooperative organizations.Digital technology promotes the consistent management cognition by weakening the mismatch of cross organizational heterogeneous resources,which is"Harmony".At the same time,by strengthening the complementarity and integration of cross organizational heteroge·ncous resources,it promotes differentiated innovation actions,which is"Diversity".(2)Based on digital technologycooperative organirzations have built cooperative innovation capability and collaborative change capability,forming"Harmony in Diversity"from cross organizational heterogencous resources to cross organization construction of dynamic capability.Therefore,this paper proposes a cross organization nested dual dynamic capability model based on digital technology.which expands the rescarch on the relationship between management cognition and cross organizationdual dynamic capability,forms a theoretical innovation,and provides a solution for cooperative organizations to buildcross organiation dynamic capability under the condition of consistent and inconsistent management cognition formanagement practice.

关 键 词：动态能力 异质性资源 管理认知 数字化技术 案例研究 

分 类 号：F426.88[经济管理—产业经济] F274