固移融合大数据分析支撑固网宽带精准建设和市场营销  

Fixed-mobile Covergence Big Data Based Precision Construction and Marketing Management of Broadband Access Network

作　　者：罗洪江 赖柏辉[1] 陈烈强[1] 孙地 Luo Hongjiang;Lai Bohui;Chen Lieqiang;Sun Di(China Information Technology Designing&Consulting Institute Co.,Ltd.,Guang-dong Branch,Guangzhou 510000,China)

机构地区：[1]中讯邮电咨询设计院有限公司广东分公司,广东广州510000

出　　处：《邮电设计技术》2021年第12期79-82,共4页Designing Techniques of Posts and Telecommunications

摘　　要：主要介绍固移融合大数据分析方法与应用。通过对移网用户、宽带端口、小区位置等固移数据进行多维度分析,挖掘出网络布局与用户分布差异,并以小区作为判断资源需求与用户拓展的依据,指导宽带网络精准规划建设和市场营销,快速提升宽带网络投资效率和有效覆盖水平,提升网络资源整体利用率,推动固移融合协调发展。同时,为更有效地利用网络大数据,提出了规范化、集约化数据源,大数据分析平台建设的建议。It mainly introduces the big data analysis method and application of fixed migration fusion.Through multi-dimensional analysis of fixed mobile data such as mobile network users,broadband ports and cell location,the differences between network layout and user distribution are mined,and it takes the cell as the basis for judging resource demand and user expansion,so as to promote the accurate planning&construction and marketing of broadband network,and quickly improve the investment efficiency of broadband networks and effectively cover the level,and improve the overall utilization of network resources,and promote the coordinated development of fixed mobile integration.At the same time,in order to make more effective use of network big data,suggestions on the construction of standardized and intensive data sources and big data analysis platform are put forward.

关 键 词：固移融合 大数据 分析方法 精准建设 市场营销 

分 类 号：TP391[自动化与计算机技术—计算机应用技术]