非遗视域下安塞剪纸数字旅游体验设计探究  

Research on the Digital Tourism Experience Design of Ansai Paper-cut from the Perspective of Intangible Cultural Heritage

作　　者：陈玉波[3] 李惠 王宛春[1] 顾朝晖[2] CHEN Yubo;LI Hui;WANG Wanchun;GU Zhaohui(Shaanxi institute of intrenational trade&commerce,Xi’an 712046,China;Xi’an Polytechnic University,Xi’an 710048,China)

机构地区：[1]陕西国际商贸学院,陕西西安712046 [2]西安工程大学,陕西西安710048 [3]陕西国际商贸学院艺术学院,陕西西安712046

出　　处：《西部皮革》2021年第24期110-113,共4页West Leather

基　　金：陕西省教育厅专项项目(21JK0049);陕西民族艺术传承与文创设计研究中心科研专项(SMZX202133);陕西省社会科学基金年度项目(2020J042)。

摘　　要：目的在文旅融合发展的背景下,提出非物质文化遗产安塞剪纸艺术数字旅游体验设计的内容和思路,促进非遗文化艺术的活态传承与市场拓展。方法从数字旅游背景出发,梳理安塞剪纸艺术活态传承问题,从安塞相关民俗、剪纸艺术区域分布特征、艺人传承结构、游客体验四个维度展开数字旅游体验设计内容和具体方案分析,通过实时旅游体验效果跟踪,形成有效反馈与改进机制。内容建设重点围绕安塞不同川道剪纸题材的整合分析与剪纸艺人技艺数字展示进行,以技艺传承人王西安为例,提出可行性案例实证。结论非遗安塞剪纸艺术亟待保护传承与市场应用,安塞剪纸数字旅游体验设计的思路与内容将为陕西民间艺术数字旅游设计开发提供参考和路径,将其作为非遗民间艺术数字旅游发展策略具有较强的操作性和应用性。Objective In the context of the integrated development of culture and tourism,this paper proposes the content and ideas of digital tourism experience design of intangible cultural heritage Ansai paper-cut art,and promotes the living inheritance and market expansion of intangible cultural heritage culture and art.Methods Starting from the background of digital tourism,sort out the living inheritance of Ansai paper-cut art,and analyze the content and specific plan of digital tourism experience design from four dimensions,Ansai related folk customs,regional distribution characteristics of paper-cut art,artist inheritance structure,and tourist experience.Real-time travel experience effect tracking,forming an effective feedback and improvement mechanism.The content construction focuses on the integration and analysis of papercut themes of different rivers and roads in Ansai and the digital display of paper-cut artist skills.Taking Wang Xi’an,the inheritor of the skills,as an example,a feasible case is put forward.Conclusion The intangible cultural heritage Ansai paper-cut art is in urgent need of protection,inheritance and market application.The ideas and content of Ansai paper-cut digital tourism experience design will provide a reference and path for the design and development of Shaanxi folk art digital tourism,and take it as the intangible cultural heritage folk art digital tourism development strategy It has strong operability and applicability.

关 键 词：安塞剪纸艺术 活态传承 数字旅游 体验设计 

分 类 号：J528.1[艺术—艺术设计] F592.7[经济管理—旅游管理]