粤港澳大湾区视域下海陆丰地方文化“走出去”路径研究  

Analysis on the Path of Haifeng and Lufeng Local Culture Going out from the Perspective of Guangdong-Hong Kong-Macao Greater Bay Area

作　　者：陈醒芬[1] Chen Xingfen(Shanwei Institute of Technology,Shanwei,Guangdong 516600,China)

机构地区：[1]汕尾职业技术学院,广东汕尾516600

出　　处：《柳州职业技术学院学报》2021年第6期43-48,共6页Journal of Liuzhou Vocational & Technical College

基　　金：2020年广东省教育科学“十三五”规划项目(2020GXJK264);2020年汕尾市哲学社会科学课题(SWSKF-202002)。

摘　　要：文章阐述粤港澳大湾区文化互融互通、协同发展背景下,让海陆丰①地方文化融入湾区文化建设,更有助于海陆丰在树立地方文化品牌方面声名远播。海陆丰地方文化历史积淀丰厚,资源禀赋独特,珍稀的民间艺术文化、昌盛的红色经典文化和名动全国的名人文化汇聚于此,多元融合,展现了独特的精神人文特质及其时代价值。阐述了加强海陆丰特色文化建设、加强文化精品制作、依托新媒体平台、构建多元对外传播体系和实施创新性旅游战略等,是让海陆丰地方文化精准“走出去”的有效举措。This paper interprets the diversified and integrated local culture card of hailufeng.Hailufeng(Shanwei)has rich historical accumulation of local culture,unique resource endowment,rare folk art culture,prosperous red classic culture and famous national celebrity culture,which are diversified and integrated,showing the unique spiritual and humanistic characteristics and the value of the times.Under the background of mutual integration,exchange and coordinated development of Guangdong,Hong Kong and Macao Bay Area,the paper also points out that the integration of hailufeng local culture into the bay area cultural construction will help hailufeng establish a local cultural brand and explores the strategic path of"going out"of hailufeng local culture,such as strengthening the construction of hailufeng characteristic culture,strengthening the production of cultural boutiques,relying on new media platform,building a diversified external communication system and implementing innovative tourism.

关 键 词：粤港澳大湾区 海陆丰 地方文化 走出去 

分 类 号：G127[文化科学]