互联网时代手机银行业务发展问题研究  

Research on the Development of Mobile Banking Business in the Internet Age

作　　者：熊蓝 徐颖[1] 丁胜[1] XONG Lan;XU Ying;DING Sheng(Nanjing Forestry University,Nanjing 210037,China)

机构地区：[1]南京林业大学,南京210037

出　　处：《经济研究导刊》2022年第1期61-64,共4页Economic Research Guide

基　　金：2020年南京林业大学大学生创新创业训练计划项目“互联网时代招商银行电子业务发展策略的研究”(2020NFUSPITP0206)。

摘　　要：“互联网+”时代,“互联网金融”横空出世,支付宝、微信等第三方支付深入百姓生活,更多的居民将存款用于网购以及各类网上投资理财等等。互联网金融的不断发展和成熟,一方面给人们的生活带来了极大的便利,另一方面也严重威胁着实体银行的发展,使我国商业银行面临着巨大的挑战和前所未有的危机。鉴于此,实体银行必须走出“舒适圈”,大力推动手机银行的发展,打造个性化且顺应市场需求的手机银行业务。In the era of“Internet Plus”,“Internet finance”came out of the sky:Alipay,WeChat and other third-party payments go deep into people’s lives,more residents will use their savings for online shopping and all kinds of online investment and financial management.On one hand,the development and maturity of Internet finance will bring great convenience to people’s lives,but on the other hand,it has also seriously threatened the development of physical banks.Based on this situation,the development of China’s commercial banks is facing great challenges and unprecedented crises.In view of such problems,the real bank must go out of the“comfort circle”,vigorously promote the development of mobile banking,to create personalized and in line with market demand for development.

关 键 词：互联网时代 手机银行 发展问题 

分 类 号：F832[经济管理—金融学]