元宇宙:同质化体验与文化幻象  

Metaverse:Homogeneous Experience and Cultural Illusion

作　　者：蒋建国[1,2] JIANG Jianguo

机构地区：[1]复旦大学 [2]复旦大学新闻学院

出　　处：《阅江学刊》2022年第1期59-63,173,共6页Yuejiang Academic Journal

基　　金：国家社会科学基金重大项目“网络亚文化传播机制与引导研究”(18ZDA313)。

摘　　要：尽管元宇宙可能会带来技术和消费革命,但从文化模式的角度看,元宇宙并没有导致社会情感结构的显著变化,元宇宙仍然是网络技术发展的新形态,它强化视觉体验,弱化触觉、味觉、听觉体验。从这个角度看,元宇宙最大的特色就是视觉文化的暴力,它使“光韵”消失,使人在仿真的世界中形成同质化体验。因此,我们对“元宇宙文化”不能迷信和盲从。Although the metaverse may bring about technological and consumer revolutions,from the perspective of cultural models,the metaverse has not led to significant changes in the social emotional structure.The metaverse is still a new form of network technology development,which strengthens vision and senses experience,weaken the sense of touch,taste,and hearing experience.From this perspective,the biggest feature of the metaverse is the violence of visual culture,which makes the“light rhyme”disappear and makes people form a homogenized experience in the simulated world.Therefore,we must not be superstitious or blindly following the“metaverse culture”.

关 键 词：元宇宙 同质化体验 文化幻象 

分 类 号：G112[文化科学]