高校图书馆自助服务用户使用意愿影响因素模型构建及实证研究  

Construction and Empirical Research of an Influence Model for the Users’ Intention to Use the Self-Service of University Library

作　　者：程越欣 张晓阳[2] 王正兴 宋新平[4] 杨志刚 Cheng Yuexin;Zhang Xiaoyang;Wang Zhengxing;Song Xinping;Yang Zhigang

机构地区：[1]江苏大学科技信息研究所 [2]江苏大学图书馆 [3]江苏海洋大学图书馆 [4]江苏大学管理学院

出　　处：《图书馆学研究》2021年第23期58-71,共14页Research on Library Science

基　　金：国家自然科学基金项目“Web2.0下全员有效参与竞争情报的行为形成机理及治理策略研究”(项目编号:71573107)的研究成果之一。

摘　　要：服务自助化是高校智慧图书馆服务功能的标志之一,如何使自助服务得到用户的接受和认可,关系到高校智慧图书馆建设成效。文章以探究自助服务用户使用意愿的影响因素为目的,在参考UTAUT模型的基础上,选取感知信任、感知风险、感知愉悦、感知交互、自我效能感等变量,构建概念模型,通过结构方程建模方法验证模型的有效性。研究表明:绩效期望、努力期望、感知信任、感知愉悦和自我效能感正向影响用户使用意愿,社会影响、感知风险和感知交互间接影响用户使用意愿,据此提出高校图书馆自助服务改进建议。Library self-service is one of the signs of services provided by smart libraries,and how to make users accept and recognize the self-service concerns the performance of smart library construction.The article aims to investigate the factors influencing the users'intention to use the self-service,and uses UTAUT model for reference.The variables of perceived trust,perceived risk,perceived pleasure,perceived interaction,and self-efficacy are selected to construct a conceptual model,and the validity of the model is verified through a structural equation modeling approach.The study shows that performance expectation,effort expectation,perceived trust,perceived pleasure and self-efficacy positively affect users'intention to use self-service,and social influence,perceived risk and perceived interaction indirectly affect users'intention to use the service,and according to which suggestions for improving self-service in university libraries are proposed.

关 键 词：高校图书馆 自助服务 UTAUT模型 使用意愿 

分 类 号：G258.6[文化科学—图书馆学] G252