新媒体传播时代基于用户中心的内容生产刍议  

On the Production of the Content Based on the User-center in the Era of the New Media Communication

作　　者：陈芝[1] 李智[2] CHEN Zhi;LI Zhi(School of Journalism & Communication,Gannan Normal University,Ganzhou,Jiangxi,341000;Institute of Communication,Communication University of China,Beijing 100024,China)

机构地区：[1]赣南师范大学新闻与传播学院,江西赣州341000 [2]中国传媒大学传播研究院,北京100024

出　　处：《江西师范大学学报（哲学社会科学版）》2021年第6期25-30,共6页Journal of Jiangxi Normal University(Philosophy and Social Sciences Edition)

基　　金：江西省社会科学“十三五”(2020年)基金项目“《新闻联播》的政治传播模式研究”(编号:20XW10)。

摘　　要：信息内容的生产在人们的日常生活中具有极其重要的作用。在以交互性为主要特征的新媒体传播时代,内容生产的观念发生了显著的变化,树立起了以用户为中心的产品观念和思维。内容产品的形态越来越视频化、产品的性质越来越人性化,出现了智慧产品。内容生产模式也发生了改变,从封闭式生产走向开放式生产,形成了一种协商、对话的内容生产机制。新媒体传播时代基于用户中心的内容生产也存在一定的隐患,包括信息源不确定性加大、创新动力衰减等。内容生产中把关、管理和约束失灵及创新动力衰减、缺失等问题的存在呼唤和催生出对内容生产的硬性、软性治理即规范、规制和激励机制的重构,要求建立起科学全面的媒介内容生产风险防控和治理指标体系。The production of information content plays an extremely important role in people’s daily life.In the era of new media communication characterized by interactivity,the concept of content production has undergone significant changes,and the concept and thinking of user-centered products have been established.At the same time,the form of content products is becoming more and more video-oriented,and the nature of products is becoming more and more humanized,thus intelligent products have emerged.The mode of content production has also changed,from closed production to open production,forming a content production mechanism of negotiation and dialogue.In the era of new media communication,user-centered content production also has some hidden dangers,including increasing uncertainty of information source,attenuation of innovation power,etc.The failure of control,management and restraint and the attenuation and lack of innovation power in content production call for and accelerate the reconstruction of hard and soft governance of content production,namely the reconstruction of norms,regulations and incentive mechanism,and a scientific and comprehensive risk prevention and control index system for media content production should be required to be established.

关 键 词：新媒体传播 内容生产 用户中心 生产模式 

分 类 号：G206.3[文化科学—传播学]