健康科普在新媒体中的传播现状调查与建议  

Survey and Suggestions on the Dissemination Status of Health Science Popularization in New Media

作　　者：林洪 代国友[1] 王世燕 熊小芳 张燕 凌雪梅[1] 吴逢波[1] LIN Hong;DAI Guoyou;WANG Shiyan;XIONG Xiaofang;ZHANG Yan;LING Xuemei;WU Fengbo(West China Hospital,Sichuan University,Chengdu,Sichuan,China 610041;Jiang'an County Hospital of Traditional Chinese Medicine,Yibin,Sichuan,China 644200;Yanyuan County Maternal and Child Health and Family Planning Service Center of Liangshan Yi Autonomous Prefecture,Liangshan,Sichuan,China 615700)

机构地区：[1]四川大学华西医院,四川成都610041 [2]四川省宜宾市江安县中医医院,四川宜宾644200 [3]四川省凉山彝族自治州盐源县妇幼保健计划生育服务中心,四川凉山615700

出　　处：《中国药业》2022年第2期1-4,共4页China Pharmaceuticals

基　　金：四川省干部保健科研课题[川干研2020-104]。

摘　　要：目的调查健康科普在新媒体中的传播现状。方法采用随机抽样法,纸质问卷与电子问卷相结合,以全国范围内随机选取的500名普通居民为调查对象,调查内容为健康科普的获取渠道、关注点、在新媒体的负面影响,以及居民对健康科普的创作建议。结果共回收问卷500份,其中有效问卷490份,有效回收率为98.00%。被调查对象中,61.92%通过新媒体获取健康科普知识,84.90%通过新媒体查询药物相关内容。90.00%的被调查者认为健康相关内容的总体查询效率较低,56.94%建议作品内容应通俗易懂,46.12%建议作品类型以专家视频讲解为主,46.94%建议讲解内容以病因与注意事项和防护措施为主,42.65%建议讲解常见疾病相关内容,91.63%赞同加大创作生活健康相关内容。结论健康科普类新媒体资源已深入居民的日常生活,政府部门应加强新媒体健康科普管理,全方位提升科普质量和传播效果。Objective To survey the dissemination status of health science popularization in new media.Methods A total of 500 ordinary residents randomly selected nationalwide were surveyed by the random sampling method,paper questionnaire and online questionnaire.The contents of the survey were the acquisition channels and concerns of health science popularization,the negative impact of health science popularization in new media,and residents’ suggestions on the creation of health science popularization.Results A total of 500 questionnaires were collected,of which 490 were valid,with an effective recovery rate of 98.00%.Among the respondents,61.92% of them obtained health science knowledge through new media,and 84.90% of them inquired about drugrelated content through new media.Precisely 90.00% of the respondents thought that the overall query efficiency of health-related content was low,56.94% of them suggested that the content of the works should be easy to understand,46.12% of them suggested that the type of works should be mainly explained by experts’ videos,46.94% of them suggested that the explanation should focus on the etiology,precautions and protective measures,42.65% of them suggested that the explanation contents should be related to common diseases,91.63% of them agreed that the creation of life and health-related content should be increased.Conclusion New media resources of health science popularization have penetrated into residents’ daily life.Government departments should strengthen the management of new media of health science popularization and improve the quality and dissemination effect of science popularization in an all-around way.

关 键 词：健康科普 新媒体 传播 调查 

分 类 号：R95[医药卫生—药学]