基于网络数据的城市夜间旅游游客体验研究  

Website Review-based Research on the Experience of Urban Night Tourist

作　　者：孙希瑞 吴贵华[2] 魏琳 SUN Xi-rui;WU Gui-hua;WEI Lin(College of International Business and Tourism,Anhui Business College,Wuhu 241000,China;School of Tourism,Huaqiao University,Quanzhou 362021,China)

机构地区：[1]安徽商贸职业技术学院国际商务与旅游学院,安徽芜湖241000 [2]华侨大学旅游学院,福建泉州362021

出　　处：《资源开发与市场》2022年第2期249-256,共8页Resource Development & Market

基　　金：安徽省高校人文社会科学研究重点项目(编号:SK2021A1055);安徽商贸职业技术学院学科(专业)拔尖人学术资助项目(编号:SMBJRC202108);安徽商贸职业技术学院人文社科一般项目(编号:2021KYR13);安徽商贸职业技术学院三平台两基地项目(编号:2020ZDF16)。

摘　　要：以北京、西安、重庆、苏州、广州5个城市为样本,依据具身理论,从游客体验的角度探究了这5个城市夜间旅游的发展情况。结果表明:①游客对5个城市的情感倾向于中性和正向,说明游客对这5个城市夜间旅游的整体感知是基本满意的。②游客在这5个城市开展夜间旅游活动时,社会人文类的旅游目的地比自然禀赋类的旅游目的地更吸引游客。③集食、游、娱多功能于一体的旅游目的地对夜间旅游游客的吸引力大。④旅游体验感知包括景观体验感知、身体体验感知和环境体验感知,旅游体验感知对游客的夜间旅游地选择与价值内化具有较大影响。Taking Beijing,Xi′an,Chongqing,Suzhou and Guangzhou as samples,according to embodiment theory,this paper analyzed the development of their night tourism from the perspective of tourist experience.The results showed that:①Tourists′sentiments towards the five cities tended to be neutral and positive,which indicating that the overall perception of night tourism in these five cities was basically satisfactory.②When tourists carried out night tourism activities in five cities,social and cultural tourism destinations attract tourists more than those with natural endowments.③Tourist destinations integrating food,travel and entertainment were very attractive to night tourists.④Tourism experience perceptions which included landscape experience perception,service experience perception and environmental experience perception.The perception of tourism experience had a great influence on visitors′choice of night tourism destination and value internalization.

关 键 词：夜间旅游 具身理论 网络评价 游客体验 

分 类 号：F590.75[经济管理—旅游管理]