情感回馈与消费赋权:网络文学阅读中的权力让渡  

Emotional Feedback and Consumption Empowerment:Power Transfer in Internet Literature Reading

作　　者：许苗苗 Xu Miaomiao

机构地区：[1]首都师范大学美育研究中心,北京100048

出　　处：《中州学刊》2022年第1期144-150,共7页Academic Journal of Zhongzhou

基　　金：国家社会科学基金艺术学重大项目“‘微时代’文艺批评研究”(19ZD02);北京市教委重点项目“现实题材转向中的北京网络文学研究”(SZ202210028103)。

摘　　要：在网络文学活动中,阅读的次序、作用和意义都发生了变化,从被动接受变成主动表达,甚至参与情节构思,成为创作的一部分。网络时代大众的阅读意见不再通过代理发表,评论权从专业批评研究者转移到付费者手中。网文原发页面琐碎而情绪强烈的留言,表达着文本激发的虚拟人格;综合性评论平台上的热度趋势等,则将阅读划类分组,使其在数据层面获得价值。网络小说顺应消费逻辑,将评论权力赋予付费者,作为产品提供方的作者也必须积极回应消费者的需求,在写作语言、叙述方式以及媒介表现手段等方面加以调整。网络读者不仅阅读文本,也结成以作者为中心的粉丝群体,通过对个人的包容和支持,鼓励作者突破类型套路不断创新。通过需求和回应的往还,参与者在网络文学活动中建立起紧密联系,网络作品是多方意愿妥协和适应的结果。In internet literature activities,the order,role and meaning of reading have all changed.From passive acceptance to active expression,the readers even participate in plot planning,and reading becomes a part of story creation.In the internet age,the public′s opinions and the rights to comment are transferred from professional critics to those who pay for online reading.The trivial and emotional messages on the original web-page express the netizens′virtual personalities.The real-time popularity map on review platforms divides reading into different categories and makes it gain value on the level of data.Internet novels follow the logic of consumption,and empower the right to the payer.As the producer,the author have to respond to consumer needs by adjusting the writing language,narrative methods,and media expressions.Online readers not only read texts,but also form fan groups with the author as the core.They encourage the authors to break the routine types and innovate through personal inclusion and support.In the process of the demand and return,the participants of internet literature establish close ties.Online works are the embodiment of the willingness of multiple parties to compromise and adapt.

关 键 词：网络文学 跨媒介阅读 权力让渡 

分 类 号：I206[文学—中国文学]