Beautification of Chinese Architectural Images in the New Media Age  

作　　者：Shan Huang Tingyu Liu Jinni Bai 

机构地区：[1]School of Architecture,Zhengzhou University,Zhengzhou 450001,Henan Province,China [2]School of Landscape Architecture,Beijing Forestry University,Beijing,China

出　　处：《Journal of World Architecture》2022年第1期20-27,共8页世界建筑（百图）

摘　　要：From the perspective of communication science,the communication of architectural images in the new media age has an obvious beautifying trend.Due to the differences in politics,economics,and cultural environment between China and western countries,the beautification of architectural images in China is a unique phenomenon.This study classifies the beautification of Chinese architectural images into different types in terms of image communication:audience orientation,time orientation,space orientation,and cultural orientation.By investigating and analyzing relevant cases,this study explores the beautification of Chinese architectural images in the new media age and puts forward thoughts and evaluation,aiming to better comprehend the relationship between beautification and architectural communication.

关 键 词：BEAUTIFICATION Chinese architectural image New media age Image communication 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]