社会互动促进了农户水土保持技术采用吗?  

Does Social Interaction Promote the Adoption of Farmers′Soil and Water Conservation Technologies?

作　　者：高天志 陆迁[1] GAO Tian-zhi;LU Qian(College of Economics and Management,Northwest A&F University,Yangling 712100,China)

机构地区：[1]西北农林科技大学经济管理学院,陕西杨凌712100

出　　处：《长江流域资源与环境》2021年第12期3004-3016,共13页Resources and Environment in the Yangtze Basin

基　　金：国家自然科学基金项目(71673223,71973105)。

摘　　要：基于黄土高原区1195份农户调研数据,运用探索因子、二元Logistic回归和KHB方法,构建并检验社会互动、信任对水土保持技术采用的分析框架和影响机制,以期为推动水土保持技术的广泛应用,为实现生态保护和高质量发展提供参考。研究发现:(1)社会互动5个维度直接正向影响农户采用水土保持技术,对农业技术采用率提高、改善生态环境发挥重要作用;(2)社会互动通过人际信任、网络信任和政府信任间接正向影响农户水土保持技术采用;(3)信任的总间接效应(0.7353)大于社会互动的直接效应(0.5763),其中,人际信任的间接效应值最大(0.3947),政府信任次之(0.2203),网络信任最小(0.1203)。研究深化农户与水土保持技术采用行为关系的理解,建议相关部门在农业技术推广和实施过程中,应充分发挥社会互动与信任的积极作用,有针对性地制定目标政策。Based on the survey data of 1195 farmers in the Loess Plateau,the analysis framework of social interaction-trust-soil conservation technology was constructed.The exploration factor,binary logistic regression and KHB method were used to analyze and test the role and influence of social interaction on farmers’adoption of soil and water conservation technology.mechanism.The study found that:(1)The five dimensions of social interaction directly affect farmers’adoption of soil and water conservation technologies,and play an important role in improving the adoption rate of agricultural technology and improving the ecological environment;(2)Social interaction indirectly affects farmers through interpersonal trust,network trust and government trust.The use of soil and water conservation technology;(3)The total indirect effect of trust(0.7353)is greater than the direct effect of social interaction(0.5763),in which the interpersonal trust has the largest indirect effect value(0.3947),the government trust second(0.2203),the network trust is minimal(0.1203).The study deepened the understanding of the relationship between farmers and the adoption of soil and water conservation technology,and suggested that the relevant departments should give full play to the positive role of social interaction and trust when formulating targeted policies in economic and social development and ecological security.

关 键 词：社会互动 信任 水土保持 技术采用 KHB方法 

分 类 号：F426.1[经济管理—产业经济]