互联网、文化企业创新效率与版权出口的关系研究--基于中介效应和门槛效应模型  

Research on the Relationship Between Internet,Culture Enterprise Innovation Efficiency and Copyright Export——Based on Intermediary Effect and Threshold Effect Model

作　　者：吕寒[1] 王媛 Lv Han;Wang Yuan(School of Economics and Finance,Xi’an International Studies University,Xi’an Shanxi 710128)

机构地区：[1]西安外国语大学经济金融学院,陕西西安710128

出　　处：《对外经贸》2022年第1期32-39,共8页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：2021年陕西省社会科学基金年度项目“5G时代陕西省文化产业模式与业态创新研究”。

摘　　要：文化企业与互联网的结合可以激发企业创新,加速中华文化“走出去”的步伐。在测度互联网应用程度和文化企业创新效率的基础上,构建中介效应模型,以文化企业创新效率为中介变量,检验互联网对版权出口的影响,并运用面板门槛模型探究两者的非线性关系。研究发现,整体上互联网对版权出口呈现正向促进作用。文化企业创新效率在互联网与版权出口之间存在部分中介效应,互联网对版权出口的影响因文化企业创新效率水平的不同而存在差异,人力资本、企业规模以及对外开放水平都正向影响版权出口。文化企业和互联网企业要在政策引导下协同发展,合理推进互联网应用,提升文化企业创新效率,最终促进版权出口,实现文化走出去。The combination of cultural enterprises and the Internet can stimulate enterprise innovation,which may accelerate the pace of Chinese culture"going out".Based on measuring the degree of Internet application and the innovation efficiency of cultural enterprises,this paper constructs an intermediary effect model,takes the innovation efficiency of cultural enterprises as an intermediary variable,examines the influence of the Internet on copyright exports,and uses the panel threshold model to explore the nonlinear relationship between the two.The research shows that the Internet as a whole has a positive effect on copyright export.The innovation efficiency of cultural enterprises has a partial intermediary effect between the Internet and copyright exports,the influence of the Internet on copyright exports varies with the level of innovation efficiency of cultural enterprises,human capital,enterprise scale and the level of openness all positively affect copyright exports.

关 键 词：互联网 文化企业创新效率 版权出口 中介效应 门槛效应 

分 类 号：F752[经济管理—国际贸易]