信息过载对消费者不持续搜索意愿的影响机制研究——以在线酒店预订为例  

Research on the Influence Mechanism of Information Overload on Consumers' Discontinuous Search Intention: Taking Online Hotel Reservation as an Example

作　　者：冯萍 汪京强[1] 林美珍[1] FENG Ping;WANG Jingqiang;LIN Meizhen

机构地区：[1]华侨大学旅游学院

出　　处：《西南交通大学学报（社会科学版）》2022年第1期139-151,共13页Journal of Southwest Jiaotong University(Social Sciences)

基　　金：国家自然科学基金项目“基于二元视角的授权型领导对员工服务创新行为的作用机制研究”(71972077)。

摘　　要：以SSO模型为研究框架构建信息过载经由心理抗拒和情感负荷作用于不持续搜索意愿的链式中介模型,并在问卷调查的基础上实证分析信息过载对不持续搜索意愿产生影响的心理路径和情感路径,结果表明:(1)信息过载显著正向影响不持续搜索意愿;(2)心理抗拒和情感负荷分别在信息过载与不持续搜索意愿之间起着部分中介作用,且情感负荷的中介作用强于心理抗拒;(3)心理抗拒和情感负荷在信息过载对不持续搜索意愿的正向影响中存在链式中介作用。Taking the SSO model as the research framework,this paper constructs a chain mediation model that information overload acts on discontinuous search intention through psychological reactance and affective overload,so as to find out the psychological and affective paths that information overload affects discontinuous search intention.The results show that:(1)Information overload has a significant positive effect on the discontinuous search intention;(2)Psychological reactance and affective overload play an partial mediating role between information overload and discontinuous search intention,and affective overload plays a stronger mediating role than psychological reactance;(3)Psychological reactance and affective overload play a chain mediating role in the positive effect of information overload on the discontinuous search intention.

关 键 词：信息过载 不持续搜索意愿 在线酒店 心理抗拒 情感负荷 在线预订 信息检索 信息界面 

分 类 号：F719.2[经济管理—产业经济] F724.6