区域软形象提升路径研究——以河南语言形象为例  

Research on the Improvement Path of Regional Soft Image——Take the Image of Henan Language as an Example

作　　者：司罗红[1] Si Luohong

机构地区：[1]郑州大学,河南郑州450001

出　　处：《河南社会科学》2021年第12期112-120,共9页Henan Social Sciences

基　　金：国家社会科学基金项目“语用因素的句法实现对句子线性序列的影响研究”(21BYY153);河南省哲学社会科学规划项目“非线性特征的句法实现研究”(18BYY022)。

摘　　要：身处形象制胜的时代洪流,如何提升区域形象已经受到学者的关注。软形象是区域形象的重要组成部分,区域软形象的提升包含多个方面。大众对河南的固有印象成为河南形象发展的桎梏,提升河南的整体形象已非常迫切。转变河南语言形象是提升河南软形象进而改进河南形象的重要路径。河南话大部分属于中原官话,其中"中""噫"曾是正音雅言的继承,可通过积极探寻和考证河南话的本字,塑造河南话使用者的正面形象,引导河南话进入网络热词等路径来提升河南语言形象,进而实现河南形象的正面转变。In the era of winning by image, how to improve the regional image has attracted the attention of scholars. An important part of it is the soft image which can be improved in several aspects. Since the public’s stereotyped impression of Henan has become a shackle for the development of Henan’s image, it is very urgent to enhance Henan’s overall image by changing Henan’s language image. Most Henan dialects belong to the Central Plains Mandarin. Among them,“zhong”and“yi”were inherited from Zhengyin Yayan. The image of Henan’s language can be enhanced by actively exploring and verifying the original characters of Henan dialect,shaping the positive image of Henan dialect users and guiding Henan dialect into the Internet fever. In this way a positive change in Henan’s image can be achieved.

关 键 词：区域形象 语言形象 提升 

分 类 号：H17[语言文字—汉语]