新媒体时代静态影像作品传播特征分析  

An Analysis on the Transmission Characteristics of Static Image Works in the New Media Era

作　　者：袁徐庆 YUAN Xu-qing(School of Design,Jiangnan University,Wuxi 214000,China)

机构地区：[1]江南大学设计学院,江苏无锡214000

出　　处：《湖南大学学报（社会科学版）》2022年第1期153-160,共8页Journal of Hunan University(Social Sciences)

基　　金：国家艺术基金2019年度滚动项目(19G18RC13-01-015)。

摘　　要：影像艺术自1839年诞生以来,其主要传播途径为架上展览及纸媒传播,这一形式至20世纪末都未有太大改变。但21世纪以来,架上展览、纸媒传播的作用逐渐降低,而新媒体多渠道传播的效能日益显著,并逐渐成为影像作品传播的重要途径。本文着重探讨近年来新媒体传播的效能与特质,分析其受众特征、信息传导模式、信息传播后效等,并结合影像作品介于新媒体载体后的自我进化现象,试分析两者的相互纠缠与影响,研究当代影像作品在新媒体媒介中的传播策略。并结合疫情以来的新动态,对今后影像作品的传播作出相应预判。Since the birth of image art in 1839, its main transmission channels are on-shelf exhibitions and paper media, and this form has not changed much until the end of the 20 th century.However, since the 21 st century, the role of on-shelf exhibitions and paper media communication has gradually decreased, and the effectiveness of multi-channel communication of new media has become increasingly significant, and has gradually become an important way to disseminate image works.This paper focuses on the efficacy and characteristics of new media communication in recent years, analyzes its audience characteristics, information transmission mode, and information dissemination aftereffect, and combines the self-evolution phenomenon of image works after the new media carrier, tries to analyze the entanglement and influence of the two, and studies the communication strategy of contemporary image works in the new media.Combined with the new trends since the epidemic, the transmission of video works in future will be predicted accordingly.

关 键 词：新媒体 静态影像作品 传播特征 

分 类 号：G206[文化科学—传播学]