从“媒介即讯息”到“数据即讯息”:对麦克卢汉媒介观在大数据时代延伸的哲学思考  

From“the Media is the Message”to“the Data is the Message”:A Philosophical Reflection on the Extension of McLuhan’s Media View in the Era of Big Data

作　　者：高慧琳 郑保章 孟建[1] GAO Hui-lin;ZHENG Bao-zhang;MENG Jian(School of Journalism,Fudan University,Shanghai 200433,China;Faculty of Humanities and Social Science,Dalian University of Technology,Dalian Liaoning 116024,China)

机构地区：[1]复旦大学新闻学院,上海200433 [2]大连理工大学人文与社会科学学部,辽宁大连116024

出　　处：《科学技术哲学研究》2022年第1期122-128,共7页Studies in Philosophy of Science and Technology

基　　金：中国博士后科学基金项目(2021M690711);国家社科基金项目(19BXW116);国家社科基金重大项目(18ZDA311)。

摘　　要：“媒介即讯息”是麦克卢汉媒介观中最能体现其媒介技术认识论的一个核心论断,在传统媒介面临大数据和5G物联网等新技术冲击的今天,其理论内涵逐步被诠释完整,并得到进一步延伸。论文通过对麦克卢汉“媒介即讯息”理论的再认识,从对数据传播根源的认识、数据传播内涵的理解,到数据传播形态的分析,多视觉探讨了“技术即媒介”“媒介即环境”“数据即讯息”的观点,并从哲学的角度对基于大数据的数据传播方式可能带来的伦理隐忧进行了思考,研究工作将有助于促进新媒介技术的理性发展和正确应用。“The media is the message”is a core assertion of McLuhan’s media theory,which can best reflect his epistemology of media technology.As the traditional media are facing the impact of new technologies such as big data and 5G Internet of Things,his theoretical connotation has been gradually interpreted and further extended.Based on the re-recognition of the theory of“the media is the message”,this paper discusses the viewpoints of“the technology is the medium”,“the media is the environment”and“the data is the message”through a cognition of the root of data communication,an understanding of the connotation of data communication and an analysis of the form of data communication from multiple perspectives.Besides,it also thinks about the possible ethical concerns brought by the data communication mode based on big data from the philosophical perspective.This research work will be helpful to promote the rational development and correct application of new media technology.

关 键 词：媒介 讯息 麦克卢汉 大数据 

分 类 号：G206[文化科学—传播学]