大数据杀熟中消费者公平交易权保护探究探赜  

An Explanation as to the Protection of the Consumer’s Fair Trading Right in Differential Pricing by Big Data Technology

作　　者：胡元聪[1] 冯一帆 HU Yuan-cong;FENG Yi-fan(School of Economic Law,Southwest University of Political Science and Law,Chongqing 401120)

机构地区：[1]西南政法大学经济法学院,重庆401120

出　　处：《陕西师范大学学报（哲学社会科学版）》2022年第1期136-151,共16页Journal of Shaanxi Normal University(Philosophy and Social Sciences Edition)

基　　金：国家社会科学基金重点项目“人工智能研发与应用风险治理的财税法协同机制研究”(21AFX021);西南政法大学2021年度学生科研创新项目“大数据‘杀熟’中消费者公平交易权保护研究”(2021XZXS-026)。

摘　　要：大数据的广泛运用在方便人们生活的同时也产生了一系列的社会问题和法律问题,其中饱受公众关注和质疑的是大数据杀熟行为。电子商务平台根据消费频率、消费习惯、消费地域、消费能力在进行大数据杀熟过程中利用用户信息和算法技术对消费者实施差别定价,这不仅侵害了消费者的合法权益,而且也破坏了互联网市场的交易秩序。目前与大数据杀熟有关的理论研究尚有不足,法律规制也不能充分满足现实的需要。通过分析大数据杀熟的基本类型、运作流程及侵害消费者公平交易权的具体表现,建议从规范点击合同、矫正信息失衡和规制算法价格3个方面对大数据杀熟行为进行规制,以期充分保护大数据算法背景下消费者的公平交易权。The widespread use of big data has created a series of social and legal problems while facilitating people’s lives,one being the behavior of differential pricing by big data technology.According to the consumption frequency,consumption habits,consumption region and consumption ability,the e-commerce platform uses users’information and algorithm technology to implement differential pricing for consumers in the process of differential pricing by big data technology.Such behavior not only infringes the legitimate rights and interests of consumers,but also destroys the transaction order of the Internet market.At present,there is not enough theoretical research on differential pricing by big data,and the legal regulation cannot meet the needs of reality.Based on the analysis of the basic types,operation process and specific types of infringement of consumers’rights to fair transaction of differential pricing by big data technology,it is suggested to regulate the behavior of big data from three aspects:regulating click contract,rectifying information imbalance and regulating algorithm prices,in order to protect consumers’right to fair transaction in the era of big data algorithm.

关 键 词：大数据杀熟 公平交易权 算法价格 价格歧视 点击合同 

分 类 号：D923.8[政治法律—民商法学]