“一带一路”背景下中国跨境电商在东盟发展竞争力分析——基于钻石模型  

Analysis on the competitiveness of China's cross-border e-commerce development in ASEAN under the background of“The Belt and Road”—Based on the diamond mode

作　　者：王玥 Wang Yue(Nanjing Audit University,Nanjing,Jiangsu,211815)

机构地区：[1]南京审计大学,江苏南京211815

出　　处：《市场周刊》2022年第1期98-100,共3页Market Weekly

摘　　要：“一带一路”背景下的中国跨境电商在东盟的发展成为新的趋势。东盟市场广阔,有待挖掘,研究中国跨境电商在东盟的竞争力有利于我们更好地发展对外经济。目前,东盟跨境电商具有政策扶持力度大、规模扩张、平台完善、服务体系健全的特征。本文运用波特的钻石模型理论分析中国跨境电商在东盟的竞争力,最后提出从要素优势、平台特色、直播电商、监管力度四个方面着手增强中国跨境电商企业在东盟的竞争力。The development of China's cross-border e-commerce in ASEAN under the background of the“The Belt and Road”has become a new trend.The ASEAN market is vast and needs to be tapped.Studying the competitiveness of China's cross-border e-commerce in ASEAN will help us to better develop the foreign economy.At present,ASEAN cross-border e-commerce has the characteristics of strong policy support,scale expansion,complete platform,and sound service system.This article uses Porter’s diamond model theory to analyze the competitiveness of Chinese cross-border e-commerce in ASEAN,and finally proposes to strengthen the competition of Chinese cross-border e-commerce companies in ASEAN from four aspects:factor advantages,platform characteristics,live e-commerce,and supervision force.

关 键 词：东盟跨境电商 钻石模型 竞争力 广西跨境电商 

分 类 号：F724.6[经济管理—产业经济]